Export 1 results:
Author Title Type [ Year(Asc)]
Filters: Keyword is marketing and Author is Fabio Prado Saldanha  [Clear All Filters]
2014
Saldanha, F. Prado, Cohendet, P., & Pozzebon, M. 2014. Challenging the Stage-Gate Model in Crowdsourcing: The Case of Fiat Mio in Brazil. Technology Innovation Management Review, 4(9): 28-35. http://doi.org/10.22215/timreview/829
PDF icon Download this article (467 KB)