<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Roshana Prabaharan</style></author><author><style face="normal" font="default" size="100%">Martin Bliemel</style></author><author><style face="normal" font="default" size="100%">Stoyan Tanev</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Value Proposition Misalignment and the Failure to Become a Born-Global Company</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">Born-global</style></keyword><keyword><style  face="normal" font="default" size="100%">failure</style></keyword><keyword><style  face="normal" font="default" size="100%">internationalisation</style></keyword><keyword><style  face="normal" font="default" size="100%">premature scaling</style></keyword><keyword><style  face="normal" font="default" size="100%">value propositions</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2021</style></year><pub-dates><date><style  face="normal" font="default" size="100%">04/2021</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">timreview.ca/article/1435</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">11</style></volume><pages><style face="normal" font="default" size="100%">38-51</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">This inductive study explores factors by which some new and innovative firms try yet fail to achieve born-global status. Born-global studies have a survivorship bias, with errors of omission that paint a favourable picture of how innovative and well-funded new ventures internationalise. In this paper, we counter such biases by focussing on innovative ventures that expressed intentions to become born global but failed to do so. Our findings reveal that these new ventures fail in two ways. Either they underestimate the need to tailor a portfolio of value propositions and over-extend their efforts across too many markets, a pattern called &quot;baby born-global&quot;. Or they over-commit to one market at a time, thus limiting their capacity to develop value propositions in similar markets, a pattern called &quot;micro multinational&quot;.</style></abstract><issue><style face="normal" font="default" size="100%">4</style></issue><custom1><style face="normal" font="default" size="100%">Alvarez &amp; Marshal Valuation Services
Roshana Prabaharan is currently an Associate with the Alvarez &amp; Marsal Valuation Services practice in London. Prior to joining A&amp;M, Roshana spent several years within the Valuation, Modelling and Economics team at EY in Sydney, where she most recently served as Senior Consultant. Roshana supported her broader team to provide valuations across the Oceania region for a range of purposes (including commercial and strategic, financial reporting and tax purposes) and across a wide variety of sectors. Roshana earned a Bachelor of Commerce (First Class Honours) degree from the University of New South Wales, with majors in Finance and International Business. 
</style></custom1><custom2><style face="normal" font="default" size="100%">University of Technology Sydney
Associate Professor Martin Bliemel is the Director of Research for TD School at the University of Technology Sydney (UTS). TD stands for ‘transdisciplinarity’ which embraces a multitude of academic disciplines and professional practices to tackle complex societal problems. Martin is also the Course Director for the Diploma in Innovation, a unique degree that adds to any undergraduate degree across UTS. Martin holds a BSc (Mechanical Engineering) and MBA from Queen’s University in Kingston, Canada, and a PhD in Business from Simon Fraser University in Vancouver, Canada. Martin’s research interests include entrepreneurial networks, accelerators, education, research commercialization, entrepreneurial ecosystems, and the entrepreneurial university. In particular, his work played a key role in the design of the AUD $23m Incubator Support Programme by the federal Department of Industry (DIIS), and the evaluation of the AUD $150m Southern Cross Renewable Energy Fund by the Australian Renewable Energy Agency (ARENA) who are now acting on his recommendations. These days, his main focus is on entrepreneurial ecosystems and working with the public and private sector to stimulate entrepreneurial activity and cultivate innovation precincts. Martin’s research has received multiple awards and been published in several prestigious journals including Nature Nanotechnology, Entrepreneurship Theory and Practice, Entrepreneurship &amp; Regional Development, Technovation, Education+Training, International Journal of Entrepreneurial Behavior &amp; Research, and the Entrepreneurship Research Journal.</style></custom2><custom3><style face="normal" font="default" size="100%">Carleton University 
Stoyan Tanev, PhD, MSc, MEng, MA, is Associate Professor of Technology Entrepreneurship and Innovation Management associated with the Technology Innovation Management (TIM) Program, Sprott School of Business, Carleton University, Ottawa, ON, Canada. Before re-joining Carleton University, Dr. Tanev was part of the Innovation and Design Engineering Section, Faculty of Engineering, University of Southern Denmark (SDU), Odense, Denmark. Dr. Tanev has a multidisciplinary background including MSc in Physics (Sofia University, Bulgaria), PhD in Physics (1995, University Pierre and Marie Curie, Paris, France, co-awarded by Sofia University, Bulgaria), MEng in Technology Management (2005, Carleton University, Ottawa, Canada), MA in Orthodox Theology (2009, University of Sherbrooke, Montreal Campus, QC, Canada) and PhD in Theology (2012, Sofia University, Bulgaria). Stoyan has published multiple articles in several research domains. His current research interests are in the fields of technology entrepreneurship and innovation management, design principles and growth modes of global technology start-ups, business analytics, topic modeling and text mining. He has also an interest in interdisciplinary issues on the interface of the natural and social sciences.</style></custom3><section><style face="normal" font="default" size="100%">38</style></section></record><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Chris McPhee</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Editorial: Insights (March 2018)</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">analytics</style></keyword><keyword><style  face="normal" font="default" size="100%">big data</style></keyword><keyword><style  face="normal" font="default" size="100%">business models</style></keyword><keyword><style  face="normal" font="default" size="100%">closed innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">ecosystems</style></keyword><keyword><style  face="normal" font="default" size="100%">emerging economies</style></keyword><keyword><style  face="normal" font="default" size="100%">innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">internationalization</style></keyword><keyword><style  face="normal" font="default" size="100%">Internet of Things</style></keyword><keyword><style  face="normal" font="default" size="100%">Open innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">technology startups</style></keyword><keyword><style  face="normal" font="default" size="100%">value creation</style></keyword><keyword><style  face="normal" font="default" size="100%">value propositions</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2018</style></year><pub-dates><date><style  face="normal" font="default" size="100%">03/2018</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/1141</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">8</style></volume><pages><style face="normal" font="default" size="100%">3-4</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><issue><style face="normal" font="default" size="100%">3</style></issue><custom1><style face="normal" font="default" size="100%">Technology Innovation Management Review
Chris McPhee is Editor-in-Chief of the &lt;em&gt;Technology Innovation Management Review&lt;/em&gt;. Chris holds an MASc degree in Technology Innovation Management from Carleton University in Ottawa, Canada, and BScH and MSc degrees in Biology from Queen’s University in Kingston, Canada. He has nearly 20 years of management, design, and content-development experience in Canada and Scotland, primarily in the science, health, and education sectors. As an advisor and editor, he helps entrepreneurs, executives, and researchers develop and express their ideas.</style></custom1></record><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Chris McPhee</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Editorial: Insights (May 2018)</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">business models</style></keyword><keyword><style  face="normal" font="default" size="100%">co-creation</style></keyword><keyword><style  face="normal" font="default" size="100%">drop out</style></keyword><keyword><style  face="normal" font="default" size="100%">entrepreneurship</style></keyword><keyword><style  face="normal" font="default" size="100%">facilitation</style></keyword><keyword><style  face="normal" font="default" size="100%">innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">internationalization</style></keyword><keyword><style  face="normal" font="default" size="100%">lean global startups</style></keyword><keyword><style  face="normal" font="default" size="100%">living labs</style></keyword><keyword><style  face="normal" font="default" size="100%">services</style></keyword><keyword><style  face="normal" font="default" size="100%">servitization</style></keyword><keyword><style  face="normal" font="default" size="100%">stakeholders</style></keyword><keyword><style  face="normal" font="default" size="100%">users</style></keyword><keyword><style  face="normal" font="default" size="100%">value propositions</style></keyword><keyword><style  face="normal" font="default" size="100%">value-in-use</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2018</style></year><pub-dates><date><style  face="normal" font="default" size="100%">05/2018</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/1154</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">8</style></volume><pages><style face="normal" font="default" size="100%">3-4</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><issue><style face="normal" font="default" size="100%">5</style></issue><custom1><style face="normal" font="default" size="100%">Technology Innovation Management Review
Chris McPhee is Editor-in-Chief of the &lt;em&gt;Technology Innovation Management Review&lt;/em&gt;. Chris holds an MASc degree in Technology Innovation Management from Carleton University in Ottawa, Canada, and BScH and MSc degrees in Biology from Queen’s University in Kingston, Canada. He has nearly 20 years of management, design, and content-development experience in Canada and Scotland, primarily in the science, health, and education sectors. As an advisor and editor, he helps entrepreneurs, executives, and researchers develop and express their ideas.</style></custom1></record><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Aida Alvarenga</style></author><author><style face="normal" font="default" size="100%">George Tanev</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">A Cybersecurity Risk Assessment Framework that Integrates Value-Sensitive Design</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">cybersecurity</style></keyword><keyword><style  face="normal" font="default" size="100%">framework</style></keyword><keyword><style  face="normal" font="default" size="100%">medical devices</style></keyword><keyword><style  face="normal" font="default" size="100%">risk assessment</style></keyword><keyword><style  face="normal" font="default" size="100%">value propositions</style></keyword><keyword><style  face="normal" font="default" size="100%">value-sensitive design</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2017</style></year><pub-dates><date><style  face="normal" font="default" size="100%">04/2017</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/1069</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">7</style></volume><pages><style face="normal" font="default" size="100%">32-43</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">Medical devices today are more effective and connected than ever before, saving more patient lives and making healthcare practitioner’s jobs more efficient. But with this interconnectedness comes inherent concerns over increased cybersecurity vulnerabilities. Medical device cybersecurity has become an increasing concern for all relevant stakeholders including: patients, regulators, manufacturers, and healthcare practitioners. Although cybersecurity in medical devices has been covered in the literature, there is a gap in how to address cybersecurity concerns and assess risks in a way that brings value to all relevant stakeholders. In order to maximize the value created from cybersecurity risk mitigations, we review literature on the state of cybersecurity in the medical device industry, on cybersecurity risk management frameworks in the context of medical devices, and on how cybersecurity can be used as a value proposition. We then synthesize the key contributions of the literature into a framework that integrates cybersecurity value considerations for all relevant stakeholders into the risk mitigation process. This framework is subsequently applied to the hypothetical case of an insulin pump. Using this example case, we illustrate how medical device manufacturers can use the framework as a standardized method that can be applicable to medical devices at large. Our ultimate goal is to make cybersecurity risk mitigation an exploitable asset for manufacturers rather than a regulatory obligation. </style></abstract><issue><style face="normal" font="default" size="100%">4</style></issue><custom1><style face="normal" font="default" size="100%">Carleton University
Aida Alvarenga Castillo is a Master’s student in the Technology Innovation Management program at Carleton University in Ottawa, Canada. Aida undertook her undergraduate studies at McGill University in Montreal, Canada, with a focus on Economics, Business Management, and Political Science. She has experience in the financial industry for well-established banks, in a business development role for a technology startup, and as an entrepreneur in launching her own family food business. Within the field of technology innovation, Aida’s main interests are in financial technologies (FinTech) and innovation within the financial industry.</style></custom1><custom2><style face="normal" font="default" size="100%">Carleton University
George Tanev is a Master’s student in the Technology Innovation Management program at Carleton University in Ottawa, Canada. George holds a Master’s of Science degree in Medicine and Technology from the Technical University of Denmark and a Bachelor of Engineering in Biomedical and Electrical Engineering from Carleton University. George has experience in the medical device industry and the air navigation services industry. His interests are in technology entrepreneurship, cybersecurity, medical device product development, signal processing, and data modelling. </style></custom2></record><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Chris McPhee</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Editorial: Insights (November 2017)</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">academic publishing</style></keyword><keyword><style  face="normal" font="default" size="100%">business models</style></keyword><keyword><style  face="normal" font="default" size="100%">cities</style></keyword><keyword><style  face="normal" font="default" size="100%">collaboration</style></keyword><keyword><style  face="normal" font="default" size="100%">entrepreneurship</style></keyword><keyword><style  face="normal" font="default" size="100%">fourth industrial revolution</style></keyword><keyword><style  face="normal" font="default" size="100%">Industry 4.0</style></keyword><keyword><style  face="normal" font="default" size="100%">Internet of Things</style></keyword><keyword><style  face="normal" font="default" size="100%">IOT</style></keyword><keyword><style  face="normal" font="default" size="100%">living labs</style></keyword><keyword><style  face="normal" font="default" size="100%">open access</style></keyword><keyword><style  face="normal" font="default" size="100%">open data</style></keyword><keyword><style  face="normal" font="default" size="100%">Open innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">social innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">value propositions</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2017</style></year><pub-dates><date><style  face="normal" font="default" size="100%">11/2017</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/1115</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">7</style></volume><pages><style face="normal" font="default" size="100%">3-4</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><issue><style face="normal" font="default" size="100%">11</style></issue><custom1><style face="normal" font="default" size="100%">Technology Innovation Management Review
Chris McPhee is Editor-in-Chief of the &lt;em&gt;Technology Innovation Management Review&lt;/em&gt;. Chris holds an MASc degree in Technology Innovation Management from Carleton University in Ottawa, Canada, and BScH and MSc degrees in Biology from Queen's University in Kingston, Canada. He has nearly 20 years of management, design, and content-development experience in Canada and Scotland, primarily in the science, health, and education sectors. As an advisor and editor, he helps entrepreneurs, executives, and researchers develop and express their ideas.</style></custom1></record><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">David Hudson</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Value Propositions for the Internet of Things: Guidance for Entrepreneurs Selling to Enterprises</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">entrepreneurship</style></keyword><keyword><style  face="normal" font="default" size="100%">guide</style></keyword><keyword><style  face="normal" font="default" size="100%">Internet of Things</style></keyword><keyword><style  face="normal" font="default" size="100%">offers</style></keyword><keyword><style  face="normal" font="default" size="100%">value propositions</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2017</style></year><pub-dates><date><style  face="normal" font="default" size="100%">11/2017</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/1116</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">7</style></volume><pages><style face="normal" font="default" size="100%">5-11</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">This article provides entrepreneurs with guidance to help understand and express the specific and compelling value proposition for their Internet of Things (IoT) offer. IoT enables such a wide range of possible short- and long-term opportunities that IoT entrepreneurs may fall into the trap of considering IoT generally rather than positioning their offer to a buyer in a specific manner that helps win deals. The process of understanding and expressing a compelling value proposition will help the IoT entrepreneur focus their offer, understand who the real buyer is, and demonstrate tangible value to that buyer in a manner that is directed towards winning deals.</style></abstract><issue><style face="normal" font="default" size="100%">11</style></issue><custom1><style face="normal" font="default" size="100%"> 
David Hudson is a technology management professional who has 30 years experience in industry and academia. Most recently he led new business incubation within the Chief Technology Office at Dell EMC. He is an Executive in Residence at the University of New Brunswick’s Technology Management and Entrepreneurship program. He has been a Lecturer in technology innovation in the MBA program at Carleton University’s Eric Sprott School of Business, a Director of Lead to Win, the Chair of the Ontario Centres of Excellence ICT advisory board, and a consultant to technology firms. Previously, he was the Vice President of advanced research and development at Nortel and has had an extensive career in technology business management as well as R&amp;D. David received his Bachelor's and Master's degrees in Systems Design Engineering from the University of Waterloo, Ontario, Canada. His Doctorate is from Carleton University in Ottawa, Canada, where his research focused on employee innovation on-the-job. </style></custom1></record><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Chris McPhee</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Editorial: Innovation and Entrepreneurship (December 2014)</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">3D printing</style></keyword><keyword><style  face="normal" font="default" size="100%">business models</style></keyword><keyword><style  face="normal" font="default" size="100%">commercialization</style></keyword><keyword><style  face="normal" font="default" size="100%">disruption</style></keyword><keyword><style  face="normal" font="default" size="100%">entrepreneurship</style></keyword><keyword><style  face="normal" font="default" size="100%">innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">innovation capacity</style></keyword><keyword><style  face="normal" font="default" size="100%">innovation culture</style></keyword><keyword><style  face="normal" font="default" size="100%">patents</style></keyword><keyword><style  face="normal" font="default" size="100%">social entrepreneurship</style></keyword><keyword><style  face="normal" font="default" size="100%">social innovation</style></keyword><keyword><style  face="normal" font="default" size="100%">spinoffs</style></keyword><keyword><style  face="normal" font="default" size="100%">university technology transfer</style></keyword><keyword><style  face="normal" font="default" size="100%">value propositions</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2014</style></year><pub-dates><date><style  face="normal" font="default" size="100%">12/2014</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/852</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Talent First Network</style></publisher><pub-location><style face="normal" font="default" size="100%">Ottawa</style></pub-location><volume><style face="normal" font="default" size="100%">4</style></volume><pages><style face="normal" font="default" size="100%">3-5</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><issue><style face="normal" font="default" size="100%">12</style></issue><custom1><style face="normal" font="default" size="100%">Technology Innovation Management Review
Chris McPhee is Editor-in-Chief of the &lt;em&gt;Technology Innovation Management Review&lt;/em&gt;. Chris holds an MASc degree in Technology Innovation Management from Carleton University in Ottawa and BScH and MSc degrees in Biology from Queen's University in Kingston. He has over 15 years of management, design, and content-development experience in Canada and Scotland, primarily in the science, health, and education sectors. As an advisor and editor, he helps entrepreneurs, executives, and researchers develop and express their ideas.</style></custom1></record><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Michael Weiss</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">User Frustrations as Opportunities</style></title><secondary-title><style face="normal" font="default" size="100%">Technology Innovation Management Review</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">entrepreneurship</style></keyword><keyword><style  face="normal" font="default" size="100%">opportunity development</style></keyword><keyword><style  face="normal" font="default" size="100%">user feedback</style></keyword><keyword><style  face="normal" font="default" size="100%">user frustrations</style></keyword><keyword><style  face="normal" font="default" size="100%">value propositions</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2012</style></year><pub-dates><date><style  face="normal" font="default" size="100%">04/2012</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://timreview.ca/article/546</style></url></web-urls></urls><volume><style face="normal" font="default" size="100%">2</style></volume><pages><style face="normal" font="default" size="100%">17-20</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">User frustrations are an excellent source of new product ideas. Starting with this observation, this article describes an approach that entrepreneurs can use to discover business opportunities. Opportunity discovery starts with a problem that the user has, but may not be able to articulate. User-centered design techniques can help elicit those latent needs. The entrepreneur should then try to understand how users are solving their problem today, before proposing a solution that draws on the unique skills and technical capabilities available to the entrepreneur. Finally, an in-depth understanding of the user allows the entrepreneur to hone in on the points of difference and resonance that are the foundation of a strong customer value proposition.</style></abstract><issue><style face="normal" font="default" size="100%">4</style></issue><custom1><style face="normal" font="default" size="100%">Carleton University
Michael Weiss holds a faculty appointment in the Department of Systems and Computer Engineering at Carleton University, and he is a member of the Technology Innovation Management program. His research interests include open source business models, collective innovation, mashups and end-user development, product line engineering, and business patterns. Michael has published over 100 papers in conferences and journals.</style></custom1></record></records></xml>