%0 Journal Article %J Technology Innovation Management Review %D 2020 %T Correlation between Entrepreneurial Orientation and Implementation of AI in Human Resources Management %A Rico Baldegger %A Maurizio Caon %A Kreshnik Sadiku %K artificial intelligence %K entrepreneurial orientation %K Human Resource Management %X This paper develops the concept of adopting artificial intelligence (AI) in human resources management (HRM) through a research questionnaire and reports the results of a study designed to investigate the perception of adopting and introducing AI in HRM processes. In addition, it investigates the correlation between entrepreneurship orientation (EO) and AI in HRM processes. A survey was conducted with a sample of 310 firm members in the HR Section Romande, as well as a literature review on the adoption of new technologies. The results indicate a perceived positive value of introducing AI in HRM and a correlation between the level of a company's EO and the introduction of AI in HRM. This means that the more a company is entrepreneurially oriented, the more it tends to implement or include already implemented AI projects and tools in HRM processes. The perceived value of AI in HRM was evaluated by comparing answers to research questions involving the introduction of AI in HRM tools, and expectations of widely implementing AI in the next five years. The main barrier of adopting AI in HRM appeared to be a lack of skills and training. In addition, potential features of implementing AI in HRM were identified as potential steps toward introducing AI as a new technology. Questions regarding the evaluation of EO were based on a research Colvin Slevin (1989). It is important for SMEs to invest in information technology to set the basis for further development. Owing to intensified competitive pressures and the necessity of entering global markets, SMEs are incrementally employing Information Technology (IT) to create substantial benefits. Most prior research has focused more on IT adoption in large organizations, yet when regarding the limited resources of SMEs, the IT adoption process is considerably different. (Ghobakhloo, Sabouri, Hong and Zulkifli, 2011). %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P 72-79 %8 04/2020 %G eng %U timreview.ca/article/1348 %N 4 %1 School of Management Fribourg Prof. Rico Baldegger is Director and Professor of Strategy, Innovation and Entrepreneurship at the School of Management Fribourg (HEG-FR), Switzerland. He has studied at the Universities of St. Gallen and Fribourg, Switzerland. His research activities concentrate on innovative start-ups, the entrepreneurial behavior of individuals and organizations, as well as the phenomenon of rapid-growth companies. He has published several books and articles and, since the beginning of the 1990s, he has been the manager of a business for company development. Moreover, he is a business angel and serial entrepreneur, as is demonstrated by the many companies he has created. %2 School of Management Fribourg Maurizio Caon is currently Associate Professor and Leader of the Digital Business Center at the School of Management Fribourg, member of the University of Applied Sciences and Arts Western Switzerland (HES-SO). He is also lecturer at the College of Engineering Fribourg, director of design and innovation at the HumanTech Institute and member of Centre Compétences Numériques (also part of HES-SO). He holds a Ph.D. in Computer Science issued by the University of Bedfordshire, UK, and a Master’s degree in Telecommunications and Computer Engineering issued by the University of Perugia, Italy. His research interests include human-computer interaction, human factors in digital technologies and digital transformation. %3 School of Management Fribourg Kreshnik Sadiku graduated in the MSc in Business Administration major Entrepreneurship in HES-SO. He published a book “Path toward Entrepreneurship” on 2012 and works currently as Regional Manager in a company that provides financial services. %& 72 %R http://doi.org/10.22215/timreview/1348