%0 Journal Article %J Technology Innovation Management Review %D 2019 %T Editorial: Insights (November 2019) %A Stoyan Tanev %A Gregory Sandstrom %K artificial intelligence %K competitive advantage %K cybersecurity %K deep learning %K Deepfake %K design rules %K digitalization %K entrepreneurial ecosystems %K entrepreneurial university %K entrepreneurship %K entrepreneurship education %K fake news %K innovation %K international entrepreneurship %K leadership %K Learning Capabilities %K marketing %K motivation %K new venture teams %K quadruple helix %K sanctions %K SMEs %K teamwork %K triple helix %K university business incubation %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 9 %P 3-4 %8 11/2019 %G eng %U timreview.ca/article/1278 %N 11 %1 Technology Innovation Management Review Stoyan Tanev, PhD, MSc, MEng, MA, is Associate Professor of Technology Entrepreneurship and Innovation Management associated with the Technology Innovation Management (TIM) Program, Sprott School of Business, Carleton University, Ottawa, ON, Canada. Before re-joining Carleton University, Dr. Tanev was part of the Innovation and Design Engineering Section, Faculty of Engineering, University of Southern Denmark (SDU), Odense, Denmark.
Dr. Tanev has a multidisciplinary background including MSc in Physics (Sofia University, Bulgaria), PhD in Physics (1995, University Pierre and Marie Curie, Paris, France, co-awarded by Sofia University, Bulgaria), MEng in Technology Management (2005, Carleton University, Ottawa, Canada), MA in Orthodox Theology (2009, University of Sherbrooke, Montreal Campus, QC, Canada) and PhD in Theology (2012, Sofia University, Bulgaria).
Dr. Stoyan Tanev has published multiple articles in several research domains. His current research interests are in the fields of technology entrepreneurship and innovation management, design principles and growth modes of global technology start-ups, business analytics, topic modeling and text mining. He has also an interest in interdisciplinary issues on the interface of the natural and social sciences. %2 Technology Innovation Management Review Gregory Sandstrom is Managing Editor of the Technology Innovation Management Review. Former Associate Professor of Mass Media and Communications at the European Humanities University and Affiliated Associate Professor at the Social Innovations Laboratory, Mykolas Romeris University in Vilnius, Lithuania. PhD from St. Petersburg State University and the Sociological Institute of the Russian Academy of Sciences, sector on Sociology of Science. Postdoctoral Research Fellow at the Lithuanian Science Council and Autonomous National University of Mexico's Institute for Applied Mathematics and Systems. Promoter and builder of blockchain distributed ledger technology systems and digital extension services. %& 3 %R http://doi.org/10.22215/timreview/1278 %0 Journal Article %J Technology Innovation Management Review %D 2019 %T The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities %A Yan Yin Lee %A Mohammad Falahat %K competitive advantage %K digitalization %K innovation %K international entrepreneurship %K Learning Capabilities %K marketing %K SMEs %X International Entrepreneurship as a field of studies depends on digitalization as an essential factor that drives internationalization. Riding on the wave of digitalization, firms can produce and market their products and services globally through digital platforms with reduced costs and time savings. Yet, digitalization as a determinant of competitive advantages for small and medium enterprises in international markets is rarely examined. This study fills the gap by testing the direct and indirect effects of digitalization on enterprise, specifically focusing on price, product and service advantages in digitalized international markets. Based on the data collected from 143 exporting SME manufacturers in Malaysia, results from our analysis revealed that digitalization has no direct effect on competitive advantage, but rather has strong indirect effects on product and service advantages. Managers and policymakers can thus leverage digitalization to improve their company's internationalization plans according to its intended competitive strategies. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 9 %P 26-39 %8 11/2019 %G eng %U timreview.ca/article/1281 %N 11 %1
Universiti Tunku Abdul Rahman 

Yan Yin Lee is a scholarship recipient funded by Malaysia’s Ministry of Education (MoE) under FRGS scheme (FRGS/1/2017/SS01/UTAR/02/3) at the Faculty of Accountancy and Management (FAM), Universiti Tunku Abdul Rahman (UTAR), Sungai Long campus, Malaysia. She received the Best Graduate Award in the School of Applied Physics from the Universiti Sains Malaysia (USM), majoring in Applied Physics and minoring in Management Studies. She has been a Senior Management Consultant and trainer in Quality and Environmental Management Systems for over ten years and has consulted more than 100 companies from various industries. She is currently pursuing her Masters of Philosophy. Her research interests include SME internationalisation, SME digitalization, and government support programs.

 

%2
Universiti Tunku Abdul Rahman
 
Mohammad Falahat is currently at the Faculty of Accountancy and Management (FAM), Universiti Tunku Abdul Rahman (UTAR), Sungai Long campus, Malaysia. He is the Chairperson for the Centre for Sustainable Development and Corporate Social Responsibility (CSDCSR) in Business at UTAR. He was awarded a grant to conduct research in the field of International Entrepreneurship by Malaysia’s Ministry of Education (MoE) under FRGS scheme (FRGS/1/2017/SS01/UTAR/02/3). He holds a Doctorate of Business Administration from Universiti Sains Malaysia (USM) where he received a Gold Medal Award for the Best Doctor of Business Administration. His interests cover SMEs internationalisation, International Entrepreneurship, business strategies, and born global. His academic work has been presented at international conferences as well as published in reviewed journals and books.
%& 26 %R http://doi.org/10.22215/timreview/1281 %0 Journal Article %J Technology Innovation Management Review %D 2018 %T Does Entrepreneurial Marketing Underrate Competition? %A Mika Westerlund %A Seppo Leminen %K competition %K entrepreneurial %K environment %K marketing %K orientation %X This study aims to investigate the relationship between marketing needs and actions in entrepreneurial marketing. So doing, it explores how the entrepreneur’s interpretation of the needs that arise from the changes and opportunities in the business environment affects their actions in entrepreneurial marketing. We establish and test a set of hypotheses over a sample of 3,097 entrepreneur-led small firms from Finland. The results show that entrepreneurial perception of environmental pressure in terms of partners, customers, and competitors is linked to the marketing practices of small firms in terms of developing business relations, publicity, and offerings. That is, actions in entrepreneurial marketing depend on the entrepreneur’s ability to interpret needs based on the signals in the business environment. However, the study confirms that entrepreneurs pay less attention to competition, which affects their marketing actions, and it suggests that both research and practice of entrepreneurial marketing should pay more regard to competition. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 8 %P 16-27 %8 09/2018 %G eng %U https://timreview.ca/article/1183 %N 9 %1 Carleton University Mika Westerlund, DSc (Econ), is an Associate Professor at Carleton University in Ottawa, Canada. He previously held positions as a Postdoctoral Scholar in the Haas School of Business at the University of California Berkeley and in the School of Economics at Aalto University in Helsinki, Finland. Mika earned his doctoral degree in Marketing from the Helsinki School of Economics in Finland. His research interests include open and user innovation, the Internet of Things, business strategy, and management models in high-tech and service-intensive industries. %2 Pellervo Economic Research & Aalto University Seppo Leminen is a Research Director at Pellervo Economic Research in Finland, and he serves as an Adjunct Professor of Business Development at Aalto University in Helsinki, Finland, and as an Adjunct Research Professor at Carleton University in Ottawa, Canada. He holds a doctoral degree in Marketing from the Hanken School of Economics in Finland and a doctoral degree in Industrial Engineering and Management from the School of Science at Aalto University. His research and consulting interests include living labs, open innovation, innovation ecosystems, robotics, the Internet of Things (IoT), as well as management models in high-tech and service-intensive industries. He is serving as an associate editor in the BRQ Business Research Quarterly, on the editorial board of the Journal of Small Business Management, as a member of the Review Board for the Technology Innovation Management Review, and on the Scientific Panel of the International Society for Professional Innovation Management (ISPIM). Prior to his appointment at Aalto University, he worked in the ICT and pulp and paper industries. %R http://doi.org/10.22215/timreview/1183 %0 Journal Article %J Technology Innovation Management Review %D 2017 %T How Researchers Use Social Media to Promote their Research and Network with Industry %A Päivi Jaring %A Asta Bäck %K brand building %K industry %K marketing %K networking %K promotion %K research %K researcher %K social media %X Social media is now an essential information and interaction channel. Companies advertise and sell their products and services through social media, but this channel has not been so commonly applied to the task of selling knowledge and research work. This article studies the use of social media by researchers to promote their research and network with product developers in industry, and it presents a model of the use of social media by researchers. The data for this research was obtained by interviewing individual researchers of a research organization and surveying product developers from industry. The findings show that social media is seen as a good source of new information and contacts, and it is suitable for promoting awareness of research services and results. The results show that the speed and intensity of social media present challenges for researchers, but by being active in posting content and participating in discussions, researchers can derive benefits and enhance their personal reputations. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 7 %P 32-39 %8 08/2017 %G eng %U http://timreview.ca/article/1098 %N 8 %1 VTT Technical Research Centre of Finland Päivi Jaring is a Senior Scientist at VTT Technical Research Centre of Finland Ltd in the area of Business Ecosystem Development. She has Master’s degree in Business Administration from the University of Vaasa (1995) and Master’s degree and PhD in Information Processing Science from the University of Oulu (2001, 2004). Her research interest and topic of many scientific articles are use of ICT (especially mobile technologies and social media) for improving society and creating business. Her research has been published in the International Journal of Mobile Communications, the Journal of Innovation Management, and the International Journal of E-Business Research, among others. %2 VTT Technical Research Centre of Finland Asta Bäck is a Principal Scientist at VTT Technical Research Centre of Finland Ltd in the research area of Big Data Industrial Applications. She received her MSc (Tech.) degree from Helsinki University of Technology in Finland. Her research interests include utilization of social media to support various business processes such as innovation and marketing, and tools and methods for analyzing social media data. Her research has been published in the Journal of Innovation Management, the Journal of Journal of Print and Media Technology Research, the Journal of Future Studies, Strategic Thinking and Policy, and the International Journal of Social and Humanistic Computing, among others. %R http://doi.org/10.22215/timreview/1098 %0 Journal Article %J Technology Innovation Management Review %D 2014 %T Challenging the Stage-Gate Model in Crowdsourcing: The Case of Fiat Mio in Brazil %A Fabio Prado Saldanha %A Patrick Cohendet %A Marlei Pozzebon %K automobile industry %K Brazil %K crowdsourcing %K Fiat %K marketing %K Open innovation %K project management %X A large crowdsourcing project managed by Fiat Brazil involved more than 17,000 participants from 160 different nationalities over 15 months. Fiat promoted a dialogue with an enthusiastic community by linking car experts, professionals, and lay people, through which more than 11,000 ideas were selected and developed to create a concept car using a collaborative process. Through an in-depth case study of this crowdsourcing project, we propose a new approach – the accordion model – which uses project management to help maximize the beneficial inputs of the crowd. Whereas the stage-gate process relies on a “funnel” of articulated sequences expressing a progressive reduction from an initial stock of potential ideas and concepts, in this article, we suggest that crowdsourced projects are more akin to a process that articulates a succession of broadening and funnelling periods that represent information requests and deliveries. We use the metaphorical terminology of “the sacred and the profane” to illustrate the interaction of sophisticated and ordinary ideas between the “sacred” experts from Fiat and the “profane” lay people associated with the project. Lessons learned from the Fiat Mio case suggest how both organizations and Internet users may benefit from successful crowdsourcing projects. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 4 %P 28-35 %8 09/2014 %G eng %U http://timreview.ca/article/829 %N 9 %1 HEC Montréal Fabio Prado Saldanha has a degree in Communications from Fundação Armando Álvares Penteado, in São Paulo, Brazil. He has worked with several organizations in the telecommunications, entertainment, and culture industries, both in the public and private sectors. He is interested in the economic, social, and cultural issues of contemporary society. He has a Master of Management degree in Cultural Enterprises from HEC Montréal, in Canada. Currently, he is a Research Assistant at MOSAIC HEC Montréal where he works on projects concerning the study of economic impacts and the management of innovation and creativity, from different fields, such as the automobile and space industries. %2 HEC Montréal Patrick Cohendet is Professor at HEC Montréal business school in Canada and belongs to the International Business Department, which is in charge of all the international campuses of HEC Montréal, including a campus in Vietnam. He was Director of the International Business Department from 2007 to 2008. His research interests include the economics of innovation, technology management, knowledge management, the theory of the firm, and the economics of creativity. He is the author or co-author of 15 books and over 50 articles in refereed journals. He has conducted a series of economic studies on innovation, including measurement of spin-offs, evaluation of the economic benefits of R&D projects, and evaluation of technology transfer. These studies were carried out by his research laboratory, BETA, at the University of Strasbourg, for different European and North American organizations, such as the European Commission, the European Union, the Organisation for Economic Co-operation and Development, the Council of Europe, and the Canadian Space Agency. %3 HEC Montréal Marlei Pozzebon is Professor at HEC Montréal and Associate Professor at Fundação Getúlio Vargas, Escola de Administração do Estado de São Paulo (FGV-EAESP), Brazil. Her research interests include social innovation, social inclusion, citizen creativity, local and sustainable development ,and global-local dialogue. These interests are linked to the possibilities of social change using practice-based theoretical lenses and qualitative research methods. Theoretically, structuration theory, different forms of social constructivism, and critical theory are additional interests. She has published her work in various peer-reviewed journals. %R http://doi.org/10.22215/timreview/829 %0 Journal Article %J Technology Innovation Management Review %D 2014 %T Effective Digital Channel Marketing for Cybersecurity Solutions %A Mika Westerlund %A Risto Rajala %K cybersecurity %K digital channel marketing %K marketing %K retailer %K sales %K supplier %K value-added reseller %K VAR %X Smaller organizations are prime targets for hackers and malware, because these businesses lack cybersecurity plans and the resources to survive a serious security incident. To exploit this market opportunity, cybersecurity solution providers need to leverage the power of downstream channel members. We investigate how a supplier's digital channel marketing can encourage value-added resellers to sell that supplier’s cybersecurity solutions. Our analysis of survey data from 109 value-added resellers of a multinational supplier shows that resellers are more committed to stock and sell cybersecurity products and services if the supplier’s digital channel marketing provides tools that help them sell the solutions to end customers. This support is likely needed because cybersecurity offerings are technologically complex and systemic by nature, as supported by the finding that value-added resellers pay little attention to supplier’s campaigns and price discounts. Thus, cybersecurity suppliers should maintain trusted and informative relationships with their resellers and provide them with hands-on sales tools, because a reseller's commitment to selling cybersecurity solutions is linked with their ability to understand the offering and with the extent of their supplier relationship. These findings are in line with previous literature on the challenges perceived by salespeople in selling novel and complex technology. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 4 %P 22-32 %8 10/2014 %G eng %U http://timreview.ca/article/836 %N 10 %1 Carleton University Mika Westerlund, D. Sc. (Econ.), is an Assistant Professor at Carleton University’s Sprott School of Business in Ottawa, Canada. He previously held positions as a Postdoctoral Scholar in the Haas School of Business at the University of California Berkeley, in the United States, and in the School of Economics at Aalto University in Helsinki, Finland. Mika earned his first doctoral degree in Marketing from the Helsinki School of Economics in Finland. He is also a PhD student at Aalto University in the Department of Industrial Engineering and Management. His current research interests include user innovation, industrial ecology, business strategy, and management models in high-tech and service-intensive industries. %2 Aalto University Risto Rajala, D.Sc. (Econ), is an Assistant Professor in the Department of Industrial Engineering and Management at Aalto University in Helsinki, Finland. Dr. Rajala holds a PhD in Information Systems Science from the Aalto University School of Business. His recent research concerns the management of complex service systems, development of digital services, service innovation, and business model performance. Rajala’s specialties include management of industrial services, collaborative service innovation, knowledge management, and design of digital services. %R http://doi.org/10.22215/timreview/836 %0 Journal Article %J Technology Innovation Management Review %D 2014 %T Entrepreneurship Education in India: A Critical Assessment and a Proposed Framework %A Rituparna Basu %K entrepreneurship %K India %K management education %K marketing %K qualitative research %X Entrepreneurship education is considered as one of the most influential forces that determine the health of the economy. Hence, ignoring controversies on whether entrepreneurship can be taught, the majority of the top business schools in India offer entrepreneurship education with tailored elective courses to inculcate a wide range of skills encompassing a multi-disciplinary approach among mature management students. However, considering the basic synergies of core management subjects such as marketing and entrepreneurship, both of which provide an opportunity to develop unique solutions to satisfy customer needs, the study of entrepreneurial aspects as a prerequisite for management education and research seems indispensable when specifically catering to the growing entrepreneurial intent in developing economies. This approach necessitates a compulsory initiation of entrepreneurship courses early in the curricula of contemporary business schools. In this context, the present article aims to qualitatively review the current entrepreneurship education regime in India to propose an effective ecosystem for integrating and promoting entrepreneurship education as fundamental to mainstream business education in India. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 4 %P 5-10 %8 08/2014 %G eng %U http://timreview.ca/article/817 %N 8 %1 International Management Institute Kolkata Rituparna Basu is Assistant Professor in Marketing, Retail, and Entrepreneurship at the International Management Institute in Kolkata, India. She earned her PhD in Management from the Indian Institute of Technology (IIT) Kharagpur. She holds a BSc in Economics from St. Xavier's College, Kolkata, and she received a gold medal for her MBA degree. Dr. Basu has over 10 years of industry-academia experience, and she has worked with some of the best-known media companies as well as a startup niche magazine in national sales and marketing profiles for around five years prior to joining IIT. %R http://doi.org/10.22215/timreview/817 %0 Journal Article %J Technology Innovation Management Review %D 2012 %T Market Channels of Technology Startups that Internationalize Rapidly from Inception %A Simar Yoos %K born global %K channel partner %K globalization %K internationalization %K market channels %K marketing %K startups %X The study of technology startups that internationalize rapidly from inception has increased in recent years. However, little is known about their channels to market. This article addresses a gap in the "born global" literature by examining the channels used by six startups that internationalized rapidly from inception as well as the programs they used to support their channel partners and customers. The six startups examined combined the use of the Internet with: i) a relationship with a multi-national, ii) distributors, iii) re-sellers, or iv) a direct sales force. They also delivered programs to support partners and customers that focused on communications, alliance and network development, education, marketing and promotion, and financial incentives. This article informs entrepreneurs who need to design go-to-market channels to exploit global opportunities about decisions made by other entrepreneurs who launched born-global companies. Normative rules and practitioner-oriented approaches are needed to help entrepreneurs explain and apply the results presented in this article. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 2 %P 32-37 %8 10/2012 %U http://timreview.ca/article/618 %N 10 %1 Carleton University Simar Yoos has 15 years of experience launching and growing companies as well as helping international companies to solve commercialization-related conflicts. He is currently completing his MASc degree in Technology Innovation Management at Carleton University in Ottawa, Canada. His research examines how technology startups can accelerate their internationalization from inception. Simar also holds a Business Administration degree with specialization in Marketing from Univali (University of Vale do Itajaí) in Brazil, and he has a certification in International Trade and Negotiation Skills from Concordia University in Montreal, Canada. %R http://doi.org/10.22215/timreview/618