%0 Journal Article %J Technology Innovation Management Review %D 2013 %T How Can Entrepreneurs Motivate Crowdsourcing Participants? %A Derek Smith %A Mohammad Mehdi Gharaei Manesh %A Asrar Alshaikh %K crowdsourcing %K entrepreneur %K startup %K technology entrepreneurship %X Crowdsourcing is a way to access a global crowd of talented people and to channel their talent and creative effort towards some useful endeavour. Technology entrepreneurs who may have limited resources, especially during the start-up phase of the business, will be attracted to crowdsourcing as a means to access funding, knowledge, subject matter experts, and resources on a global scale. In this article, we review the published research on crowdsourcing as it relates to motivation, and distil the insights from that research that will be useful to technology entrepreneurs. First, we organize the published research into three streams according to crowd type: i) task-based public crowd, ii) information-exchange public crowd, and iii) employee-based crowd. Next, we identify the motivational drivers common to all streams as well as the motivational drivers that are unique to each stream. Finally, we offer five recommendations for technology entrepreneurs seeking to apply crowdsourcing. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 3 %P 23-30 %8 02/2013 %G eng %U http://timreview.ca/article/657 %N 2 %1 Carleton University Derek Smith is the founder and principal of Magneto Innovention Management, an intellectual property consulting firm that assists entrepreneurs and small businesses to navigate and grow their international patent portfolios. He has over 20 years of experience working as an intellectual property management consultant and patent agent for IBM Canada, Bell Canada and, most recently, Husky Injection Molding Systems where he was Director, Global Intellectual Property. Prior to entering the field of intellectual property, he was an advisory engineer at IBM Canada where he was involved in a variety of leading-edge software development projects. Derek is currently a graduate student in the Technology Innovation Management (TIM) program at Carleton University in Ottawa, Canada. He also holds a BEng degree in Systems and Computer Engineering from Carleton University and is a registered patent agent in both Canada and the United States. %2 Carleton University Mohammad Mehdi Gharaei Manesh is a graduate student in the Technology Innovation Management (TIM) program at Carleton University in Ottawa, Canada. He holds an MBA degree from Carleton University’s Sprott School of Business and has a degree in Biomedical Engineering from Tehran Polytechnic University. He has 5 years of working experience in a medical equipment company and his main area of interest relates to crowdsourcing and international business. %3 Carleton University Asrar Abdulqader Alshaikh is a graduate student in the Technology Innovation Management (TIM) program at Carleton University in Ottawa, Canada. She holds a Bachelor of Accounting degree from King Abdulaziz University in Jeddah, Saudi Arabia. Her working experience includes customer service in a sale for distribution and communication company as well as working for the Alahli Bank (NCB) in Jeddah, Saudi Arabia. %R http://doi.org/10.22215/timreview/657