%0 Journal Article %J Technology Innovation Management Review %D 2020 %T Editorial: ISPIM Bangkok (August 2020) %A Stoyan Tanev %A Gregory Sandstrom %K Basic research %K biotech startups. %K co-working %K Conceptual research %K disruption %K incubators %K innovation %K Integrative marketing %K investors %K knowledge-sharing %K Open marketing %K organizational capabilities %K Pharmaceutical companies %K roles %K service ecosystems %K service entities %K service-dominant logic %K stakeholders %K strategic marketing %K strategy-innovation link %K structured literature review %K triadic relationships %K University and Public research institute %K value co-creation %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P 3 %8 08/2020 %G eng %U timreview.ca/article/1380 %N 8 %1 Technology Innovation Management Review Stoyan Tanev, PhD, MSc, MEng, MA, is Associate Professor of Technology Entrepreneurship and Innovation Management associated with the Technology Innovation Management (TIM) Program, Sprott School of Business, Carleton University, Ottawa, ON, Canada. Before re-joining Carleton University, Dr. Tanev was part of the Innovation and Design Engineering Section, Faculty of Engineering, University of Southern Denmark (SDU), Odense, Denmark. Dr. Tanev has a multidisciplinary background including MSc in Physics (Sofia University, Bulgaria), PhD in Physics (1995, University Pierre and Marie Curie, Paris, France, co-awarded by Sofia University, Bulgaria), MEng in Technology Management (2005, Carleton University, Ottawa, Canada), MA in Orthodox Theology (2009, University of Sherbrooke, Montreal Campus, QC, Canada) and PhD in Theology (2012, Sofia University, Bulgaria). Stoyan has published multiple articles in several research domains. His current research interests are in the fields of technology entrepreneurship and innovation management, design principles and growth modes of global technology start-ups, business analytics, topic modeling and text mining. He has also an interest in interdisciplinary issues on the interface of the natural and social sciences. %2 Technology Innovation Management Review Gregory Sandstrom is Managing Editor of the TIM Review. He is a former Associate Professor of Mass Media and Communications at the European Humanities University (2012-2017), and Affiliated Associate Professor at the Social Innovations Laboratory, Mykolas Romeris University (2016-2017) in Vilnius, Lithuania. He completed a PhD from the Faculty of Sociology at St. Petersburg State University and the Sociological Institute of the Russian Academy of Sciences, sector on Sociology of Science (2010). He was a Postdoctoral Research Fellow at the Lithuanian Science Council (2013-2015), for which he conducted research visits to the Copernican Centre for Interdisciplinary Studies (Krakow), the University of Edinburgh's Extended Knowledge Project, Cambridge University's History and Philosophy of Science Department, and Virginia State University's Science and Technology Studies program, as well as previously at the Autonomous National University of Mexico's Institute for Applied Mathematics and Systems (2010-2011). He was affiliated with the Bard College Institute for Writing and Thinking, leading student and faculty language and communications workshops, most recently (2013, 2014, 2017) in Yangon, Myanmar. He is a promoter and builder of distributed ledger technology (blockchain) systems and digital extension services. %& 3 %R http://doi.org/10.22215/timreview/1380 %0 Journal Article %J Technology Innovation Management Review %D 2020 %T Open Marketing: Conceptualizing external parties’ strategic marketing activities %A Christina Öberg %K Conceptualization %K Integrative marketing %K Open marketing %K roles %K Strategic marketing. %X Open marketing as conceptualized in this paper refers to how external parties take part in strategic, integrative marketing activities. To distinguish this more recent trend in marketing from traditional meanings of marketing, the paper provides a typology on roles and role keepers in marketing. Four types of roles and role keepers are outlined: marketing as 1) solely being performed by actors in the supplier company communicating offerings, 2) an activity shared among functions of the supplier company, 3) external parties communicating offerings, and 4) external parties contributing to strategic marketing. Using the concept of 'roles' in marketing helps to structure activities and actors - or roles and role keepers - and provides a basis for understanding that marketing results from what is done, not merely from who performs it. The paper underlines how new ways of conducting business also have implications for a company's marketing beyond its borders. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P 14-26 %8 08/2020 %G eng %U timreview.ca/article/1377 %N 8 %1 Örebro University School of Business Christina Öberg is Professor/Chair in Marketing at Örebro University, Visiting Professor at Leeds University and associated with the Ratio Institute, Stockholm. She received her Ph.D. in industrial marketing from Linköping University. Her research interests include mergers and acquisitions, brands and identities, customer relationships, and innovation management. She has previously published in such journals as Journal of Business Research, European Journal of Marketing, International Marketing Review, and Industrial Marketing Management. %& 14 %R http://doi.org/10.22215/timreview/1377