%0 Journal Article %J Technology Innovation Management Review %D 2020 %T Open Marketing: Conceptualizing external parties’ strategic marketing activities %A Christina Öberg %K Conceptualization %K Integrative marketing %K Open marketing %K roles %K Strategic marketing. %X Open marketing as conceptualized in this paper refers to how external parties take part in strategic, integrative marketing activities. To distinguish this more recent trend in marketing from traditional meanings of marketing, the paper provides a typology on roles and role keepers in marketing. Four types of roles and role keepers are outlined: marketing as 1) solely being performed by actors in the supplier company communicating offerings, 2) an activity shared among functions of the supplier company, 3) external parties communicating offerings, and 4) external parties contributing to strategic marketing. Using the concept of 'roles' in marketing helps to structure activities and actors - or roles and role keepers - and provides a basis for understanding that marketing results from what is done, not merely from who performs it. The paper underlines how new ways of conducting business also have implications for a company's marketing beyond its borders. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P 14-26 %8 08/2020 %G eng %U timreview.ca/article/1377 %N 8 %1 Örebro University School of Business Christina Öberg is Professor/Chair in Marketing at Örebro University, Visiting Professor at Leeds University and associated with the Ratio Institute, Stockholm. She received her Ph.D. in industrial marketing from Linköping University. Her research interests include mergers and acquisitions, brands and identities, customer relationships, and innovation management. She has previously published in such journals as Journal of Business Research, European Journal of Marketing, International Marketing Review, and Industrial Marketing Management. %& 14 %R http://doi.org/10.22215/timreview/1377 %0 Journal Article %J Technology Innovation Management Review %D 2020 %T Seeking 'Strategy' in Business Intelligence Literature: Theorizing BI as part of strategy research %A Yassine Talaoui %A Marko Kohtamäki %A Risto Rajala %K Business intelligence (BI) %K Conceptualization %K definition. %K literature review %K strategy as practice %K strategy content %K strategy process %K strategy realms %X This paper connects the business intelligence (BI) literature with research in strategic management by plotting the existing research strands on BI: environmental scanning, competitive intelligence, executive information systems, and business intelligence, against the strategic dimensions of a) orientation (External vs. Internal), b) focus (Content vs. Process), and c) practice realms. The article accordingly offers a new re-conceptualization of BI as a strategic artifact across four strategic clusters: BI as a system, BI as a planned process, BI as a product, and BI as a decisional paradigm. This conceptual article contributes to the literature by integrating disparate views on BI and placing them within the content, process, and practice streams of strategy research. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P ?? %8 09/2020 %G eng %U timreview.ca/article/1387 %N 9 %1 University of Vaasa Yassine Talaoui is a researcher at the School of Management at the University of Vaasa, where he teaches business models and strategy work. His research interests focus on strategy work, practice theory, BI analytics, materiality, and sociomateriality. %2 University of Vaasa Marko Kohtamäki is a Professor of Strategy, director of the "Strategic Business Development" (SBD) research group at the University of Vaasa, and visiting professor at the University of South-Eastern Norway, as well as the Luleå University of Technology. Prof. Kohtamäki takes special interest in digital servitization, organizational change, strategic practices, and business intelligence. %3 Aalto University Risto Rajala is an Associate Professor of Service Engineering and Management at Aalto University, School of Science. His research focuses on the digitalization of operations and services, the transformation of technology-based business, and the management of complex product-service systems. %& ?? %R http://doi.org/10.22215/timreview/1387