%0 Journal Article %J Technology Innovation Management Review %D 2020 %T A Conceptual Development of a Business Model Typology in Tourism: the impact of digitalization and location %A Gabriel Linton %A Christina Öberg %K business models %K configurations %K destination %K digitalization %K location %K technology %K tourism %K typology %X This paper aims to conceptually develop a business model typology in tourism. It focuses on digitalization and destination location as important contextual factors when developing the typology. The paper builds on prior research on business models and tourism research by adopting configuration theory to create a typology of business models in tourism businesses. Four business model archetypes are identified: (1) bricks and mortar business models, (2) digitalized destinations, (3) create a destination, and (4) intermediary business models. The typology contributes to the literature by identifying different types of business models in the tourism sector. The typology also helps to ground the business model concept theoretically, something that has been considered as missing in previous business model research. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 10 %P 17-28 %8 07/2020 %G eng %U timreview.ca/article/1372 %N 7 %1 Örebro University School of Business Gabriel Linton is Assistant Professor at Örebro University School of Business. His research interest include entrepreneurship in firms and startups and also entrepreneurship education. He also conducts research on innovation processes as well as regional innovation. The topic of relationships between firms is also of interest. Gabriel has published in journals such as: Journal of Business Research, R&D Management, Industrial Marketing Management and European Journal of Innovation Management. He serves as a member of the Editorial Review Board for the Journal of Small Business and Entrepreneurship. %2 Örebro University School of Business Christina Öberg is Professor/Chair in Marketing at Örebro University, Visiting Professor at Leeds University and associated with the Ratio Institute, Stockholm. She received her Ph.D. in industrial marketing from Linköping University. Her research interests include mergers and acquisitions, brands and identities, customer relationships, and innovation management. She has previously published in such journals as Journal of Business Research, European Journal of Marketing, International Marketing Review, and Industrial Marketing Management. %& 17 %R http://doi.org/10.22215/timreview/1372