%0 Journal Article %J Technology Innovation Management Review %D 2014 %T Generative Innovation Practices, Customer Creativity, and the Adoption of New Technology Products %A Stoyan Tanev %A Marianne Harbo Frederiksen %K co-creation %K customer creativity %K customer value %K entrepreneurship %K innovation %K technology adoption %X We offer a critical reflection on one of the key reasons for the startlingly low success rate of innovation initiatives worldwide – the fact that the interactive environment surrounding the customer is a critical part of the adoption process; it can and should be designed in a way that enables customer creativity, and thus adoption. In this article, we embrace a definition of innovation as “the adoption of a new practice by a community” where the innovator is the one who does not only sense and move into new opportunities but also mobilizes all the necessary resources needed by customers to adopt a new practice. The emphasis on adoption merges together innovation and entrepreneurship by shifting the focus from the inventor and the designer, through the entrepreneur, to the ultimate recipient of the innovative outcomes. Looking at customers as co-creators is critically important for technological product adoption; missing the chance to enable their creativity is equivalent to missing the opportunity of seeing them for who they really are. The result is a distorted vision that is ultimately rooted in the misconception of the dynamics of customer value. We particularly emphasize two points: i) the increasing degree of complexity of everyday technological products requires a higher degree of creativity by customers to adopt; and ii) customer creativity is not only a function of user-technology interaction, it is a function of the various actors in the interactive environment surrounding the customer such as other customers, other technologies, local distributors, customer/technical support providers, and competitors. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 4 %P 5-10 %8 02/2014 %G eng %U http://timreview.ca/article/763 %N 2 %1 University of Southern Denmark Stoyan Tanev is an Associate Professor in the Department of Technology and Innovation and member of the Centre for Integrative Innovation Management at the University of Southern Denmark, Odense, Denmark, as well as Adjunct Professor in the Department of Systems and Computer Engineering at Carleton University in Ottawa, Canada, where he was previously a faculty member in the Technology Innovation Management Program. He has a MSc and a PhD in Physics jointly from the University Pierre and Marie Curie, Paris, France and the University of Sofia, Bulgaria, a PhD in Theology from the University of Sofia, Bulgaria, an MEng in Technology Management from Carleton University, Canada, and an MA from the University of Sherbrooke, Canada. He has multidisciplinary research interests with a focus on the fields of technology innovation management, born global technology startup business model development and value co-creation. Dr. Tanev is Senior IEEE member and member of the Review Board of the Technology Innovation Management Review. %2 University of Southern Denmark Marianne Harbo Frederiksen is an Associate Professor in the Department of Technology and Innovation and a member of the Centre for Integrative Innovation Management at the University of Southern Denmark. Currently, she is also a PhD student focusing on creative processes and outcomes in connection with new product development and adoption and therefore the linkages between creativity and innovation. She has an MSc in Architecture from the Aarhus School of Architecture, Denmark, with a specialization within industrial design and product development. She has been co-owner of a design company and has worked in and together with several industries as a designer and R&D Manager as well as an adviser in public-private research projects focusing on user experience, experience designing, and other aspects of product development. %R http://doi.org/10.22215/timreview/763 %0 Journal Article %J Technology Innovation Management Review %D 2012 %T A Customer Value Creation Framework for Businesses That Generate Revenue with Open Source Software %A Aparna Shanker %K customer value %K customer value creation %K open source business %K technology entrepreneurship %K value proposition %X Technology entrepreneurs must create value for customers in order to generate revenue. This article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open source projects create value, with an emphasis on businesses that generate revenue from open source assets. The proposed framework focuses on a firm's pre-emptive value offering (also known as a customer value proposition). This is a firm's offering of the value it seeks to create for a customer, in order to meet his or her requirements. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 2 %P 18-22 %8 03/2012 %U http://timreview.ca/article/534 %N 3 %1 Carleton University Aparna Shanker is a customer applications engineer with Alcatel-Lucent in Ottawa, where her job focus is on IP networks and the 4G LTE Evolved Packet Core. She is also currently a graduate student in the Technology Innovation Management program at Carleton University. Her research interests include open source businesses and customer value management. She holds an undergraduate degree in Computer Engineering from Queen's University, Kingston. %R http://doi.org/10.22215/timreview/534 %0 Journal Article %J Technology Innovation Management Review %D 2012 %T Q&A. What Is Customer Value and How Do You Deliver It? %A Aparna Shanker %K customer feedback %K customer value %K market orientation %K value proposition %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 2 %P 32-33 %8 02/2012 %U http://timreview.ca/article/525 %N 2 %1 Carleton University Aparna Shanker is a customer applications engineer with Alcatel-Lucent in Ottawa, where her job focus is on IP networks and the 4G LTE Evolved Packet Core. She is also currently a graduate student in the Technology Innovation Management program at Carleton University. Her research interests include open source businesses and customer value management. She holds an undergraduate degree in Computer Engineering from Queen's University, Kingston. %R http://doi.org/10.22215/timreview/525