%0 Journal Article %J Open Source Business Resource %D 2010 %T Improving Product-Market Fit by Engaging an Open Source Community %A Craig Fitzpatrick %X While many commercial software vendors still balk at the idea of open source, producing and participating in open source software (OSS) projects can provide significant benefits to a company. One benefit is improving product-market fit. This article introduces the concept of product-market fit. It then provides an example of one startup's experience with opening a portion of their code. Finally, it discusses the importance of building community and some of the motivators of community participation. %B Open Source Business Resource %I Talent First Network %C Ottawa %8 07/2010 %G eng %U http://timreview.ca/article/365 %N July 2010 %9 Articles %1 SWIX Craig Fitzpatrick is an Ottawa-based software entrepreneur who has been involved in building several software companies over the last 17 years. He currently leads product development at a new social media startup, SWIX. SWIX is like Google Analytics for social media.