%0 Journal Article %J Open Source Business Resource %D 2011 %T The Future of Co-Creation %A Marko Seppä %A Stoyan Tanev %X The objective of this article is to provide a brief summary of the key directions in value co-creation research that have emerged in the last 10 years. It points to several emerging streams in value co-creation research including: i) general management perspective; ii) new product development and innovation; iii) virtual customer environments; iv) service science and service-dominant logic (SDL) of marketing; and v) international markets and entrepreneurship, with a focus on the general management and innovation perspectives. In addition, the article points to another emerging new direction focusing on business co-creation. The development of business co-creation frameworks integrating the participatory role of both universities and vibrantly emerging business ecosystems represents a valuable alternative to traditional technology transfer and business administration approaches. %B Open Source Business Resource %I Talent First Network %C Ottawa %8 03/2011 %G eng %U http://timreview.ca/article/423 %N March 2011 %9 Articles %1 University of Jyväskylä Marko Seppä is a "serial co-creator". In 1981, at age 16, he co-created an American football club in Finland, and in 1991, he co-created a pioneering VC firm focused on the emerging markets of Russia and the Baltic countries. In 2001, he co-created an ambitious e-business research centre for a pilot of the eEurope programme. He currently serves the University of Jyväskylä as Professor of Growth Venture Creation and works to co-create a global faculty partnership for problems worth solving. He is founding chair of Global Venture Lab Finland, a university consortium that is developing a "distributed business co-creation environment". He is also a co-founder of the Global Venture Lab Network, which is coordinated at UC Berkeley. %2 University of Southern Denmark Stoyan Tanev is an Associate Professor in the Department of Technology and Innovation and member of the Integrative Innovation Management (I2M) Research Unit at the University of Southern Denmark, Odense, Denmark. I2M is a research group operating across the faculties of social sciences and engineering. Before joining the I2M unit at SDU in August 2009, Dr. Tanev was a Faculty member in the Technology Innovation Management Program of the Department of Systems and Computer Engineering at Carleton University in Ottawa, Ontario, Canada. Stoyan Tanev has an MSc. and PhD. in Physics (1995, jointly by the University of Sofia, Bulgaria, and the Pierre and Marie Curie University, Paris, France), an MEng. in Technology Management (2005, Carleton University, Canada), and an MA. (2009, University of Sherbrooke, Canada). His main research interests are in the fields of technology innovation management and value co-creation in technology-driven businesses. Dr. Tanev teaches technology innovation, technology marketing, and technology management courses in the MSc. Engineering program "Product Development and Innovation" at the University of Southern Denmark.