%0 Journal Article %J Open Source Business Resource %D 2009 %T Editorial: Value Co-Creation (December 2009) %A Dru Lavigne %A Stoyan Tanev %X The December issue of the OSBR continues our discussion on the topic of value co-creation. According to Prahalad and Krishnan, most of the succesful companies in 2015 will be using value co-creation practices and companies that do not make the efforts to adopt such practices will soon lack a serious competitive advantage. Business models based on value co-creation are not simply adopting a new possible way of doing business. Value co-creation business models follow the way society goes and missing this tendency might be critical for businesses. The key danger is to try seeing value co-creation within the context of our old thinking. This is an easy human mistake that could lead to the wrong questions to answer. In exploring value co-creation, we have not discussed all the possible answers, but have set a stage for finding the right questions. %B Open Source Business Resource %I Talent First Network %C Ottawa %8 12/2009 %G eng %U http://timreview.ca/article/306 %N December 2009 %9 Editorial %1 Talent First Network Dru Lavigne is a technical writer and IT consultant who has been active with open source communities since the mid-1990s. She writes regularly for BSD Magazine and is the author of the books BSD Hacks, The Best of FreeBSD Basics, and the upcoming Definitive Guide to PC-BSD. %2 University of Southern Denmark Stoyan Tanev is Associate Professor in the Department of Industrial and Civil Engineering at the University of Southern Denmark. He is part of the Integrative Innovation Management Unit, a research group that operates across the faculties of social sciences and engineering. Stoyan had a similar position in the Technology Innovation Management Program in the Department of Systems and Computer Engineering at Carleton University and he worked for several years as an optical designer in the Ottawa high tech industry. Stoyan has a M.Sc. and Ph.D. in Physics, a M.Eng. in Technology Innovation Management, and a M.A. His main research interests are: design and development of value co-creation platforms, value co-creation business models, value co-creation platforms for user-driven innovation, and technological infrastructures enabling value co-creation oriented business processes. He is also interested in the philosophy of technology, business ethics, and general epistemological issues at the interface of philosophy of religion and physics.