%0 Journal Article %J Technology Innovation Management Review %D 2021 %T Strategies for a Small to Medium-sized Enterprise to Engage in an Existing Ecosystem %A Ermela Bashuri %A Tony Bailetti %K Complementarities %K ecosystem %K engagement %K Entry %K SME %K strategy %K value creation %X Recent advances in ecosystem theory prescribe that companies need to develop offers that are modular and form unique or supermodular complementarities with other offers. However, both academic and managerial knowledge of the strategies that especially small and medium sized enterprises (SMEs) can use to engage in existing ecosystems for value creation remains scattered and predominantly vague. This article thus aims to explore applicable ecosystem engagement strategies from the perspective of SMEs, as discussed in previous scholarly literature. In so doing, the article puts forward and elaborates three distinct strategies that SMEs can apply to become part of value-creating ecosystems. In this way, the findings contribute to the literature on ecosystems. %B Technology Innovation Management Review %I Talent First Network %C Ottawa %V 11 %P 5-19 %8 10/2021 %G eng %U timreview.ca/article/1453 %N 7/8 %1 TIM Program, Carleton University Ermela Bashuri is a MEng graduate of Carleton University’s TIM program. She also holds a MSc degree in European Economic Studies from the University of Tirana in Albania. Ermela is an experienced finance officer who has worked in the government, telecommunications, IT, and banking sectors. During her studies at Carleton University, Ermela held the position of Research Assistant and is currently working as a Business Analyst for Lixar IT (Lixar- BDO) in Ottawa, Canada. Her research interests include innovation ecosystems, e-commerce, and cross border trade. %2 TIM Program, Carleton University Dr. Tony Bailetti holds a faculty appointment in Carleton University’s Sprott School of Business and the Faculty of Engineering and Design (carleton.ca). Dr. Bailetti is the past Director of Carleton’s Technology Management Innovation (TIM) program (timprogram.ca). He is the founder of the Scale Early, Rapidly and Securely community (globalgers.org) and the TIM Review (timreview.ca). He is the Chair of the Board of the Nigeria-Canada Trade and Investment Group (nctig.org). He is the lead for the AI for Local Value and Cross-border for Local Value, two global programs designed to scale the value of companies early and rapidly. His areas of expertise include: i) Technology entrepreneurship; ii) Scaling companies early, rapidly, and securely; and iii) Cross-border ecommerce. %& 5 %R http://doi.org/10.22215/timreview/1453