TY - JOUR T1 - Disruptive Innovation vs Disruptive Technology: The Disruptive Potential of the Value Propositions of 3D Printing Technology Startups JF - Technology Innovation Management Review Y1 - 2014 A1 - Finn Hahn A1 - Søren Jensen A1 - Stoyan Tanev KW - 3D printing technology KW - additive manufacturing KW - disruptive innovation KW - value proposition AB - This article describes an empirical study focusing on the classification of existing business opportunities in the 3D printing technology sector. The authors address three research questions. First, how do technology startups integrate new 3D printing technologies into specific market offers? Second, which value propositions are most attractive in terms of interest from the public and investors? Third, how does the degree of disruptiveness of value propositions relate to the degree of interest from the public and investors? The most notable finding is the link between the business traction of 3D printing technology startups and the degree of disruptiveness of their value propositions. Thus, the article provides empirical support for the conceptualization of the degree of disruptiveness of the value proposition as a metric for the evaluation of the business potential of new technology startups. PB - Talent First Network CY - Ottawa VL - 4 UR - http://timreview.ca/article/855 IS - 12 U1 - Egatec A/S Finn Hahn is a Product Development Engineer at Egatec A/S in Odense, Denmark. He holds an MSc (Eng) degree in Product Development & Innovation from the University of Southern Denmark and a BEng in Interaction Design. His special interest is in shaping technology in a way that technology products and systems become more meaningful to people. Finn is also working with entrepreneurship and business-development strategies where he is trying to incorporate the insights gained in the area of interaction design. U2 - University of Southern Denmark Søren Jensen is an Associate Professor in the Faculty of Engineering at the University of Southern Denmark. Previously, he worked in a seed-financing company analyzing technology business ideas. As investment analyst, his special interests lay within intellectual property and technology assessment. He now teaches intellectual property and entrepreneurial business understanding. Søren is also Head of the PDI MSC engineering program, an interdisciplinary engineering program training students to act on the border between technical and business understanding. U3 - University of Southern Denmark Stoyan Tanev is an Associate Professor in the Department of Technology and Innovation at the University of Southern Denmark, Odense, as well as Adjunct Professor in the Department of Systems and Computer Engineering at Carleton University in Ottawa, Canada, where he was previously a faculty member in the Technology Innovation Management Program. He has a MSc and a PhD in Physics jointly from the University Pierre and Marie Curie in Paris, France, and the University of Sofia, Bulgaria. He also holds a PhD in Theology from the University of Sofia, Bulgaria, an MEng in Technology Innovation Management from Carleton University in Ottawa, Canada, and an MA from the University of Sherbrooke, Canada. He has multidisciplinary research interests with a focus on the fields of technology entrepreneurship and innovation management, born-global technology startups, business model design, and value co-creation. Dr. Tanev is a Senior IEEE member, and he is a member of the editorial boards of the Technology Innovation Management Review and the International Journal of Actor-Network Theory and Technological Innovation. ER -