TY - JOUR T1 - Widening the Perspective on Industrial Innovation: A Service-Dominant-Logic Approach JF - Technology Innovation Management Review Y1 - 2014 A1 - Heidi M. E. Korhonen KW - co-development KW - industrial service KW - practice KW - systemic innovation KW - value co-creation AB - The servitization of industry has progressed from services as add-ons to services as solutions. Today, industrial innovation needs an even broader perspective that moves towards service-dominant logic. This logic emphasizes value co-creation in actor-to-actor networks and requires new organizational structures and practices in industry. The article presents the case of a Nordic manufacturer of arc welding equipment that has gone through an extensive development program to become more customer and service oriented. An innovative offering created during the program is analyzed as an example in order to gain deeper insight about the concrete application of service-dominant logic in business. In addition to the outcome perspective, the article discusses the implications of the service-dominant logic for innovation practices. The article illustrates the behaviour of cutting-edge servitizing manufacturers and argues that similar behaviour can be expected to become a necessity in all industrial companies with large structural changes. PB - Talent First Network CY - Ottawa VL - 4 UR - http://timreview.ca/article/791 IS - 5 U1 - VTT Technical Research Centre Heidi M. E. Korhonen is a professional in business development and research with a long experience of industrial and technology companies. She works as a Senior Scientist at VTT Technical Research Centre of Finland, in VTT’s research area of business ecosystems, value chains, and foresight. She is also finishing her Doctoral Dissertation on industrial service innovation at Aalto University in Helsinki, Finland. Her research focus is on business development, innovation management, and value co-creation. Her current research interests cover service business, business ecosystems, business models, sustainability, open innovation, co-development, systems thinking, and customer and stakeholder orientation. She has published her research widely in international peer-reviewed journals, books, and conferences. ER -