TY - JOUR T1 - Global Market Entry for Finnish SME eCommerce Companies JF - Technology Innovation Management Review Y1 - 2021 A1 - Marko Mäki A1 - Tuija Toivola KW - Digital disruption KW - eCommerce KW - Global eCom KW - internationalization KW - university cooperation AB - The aim of this paper is to contribute to knowledge about the expansion of eCommerce (eCom) operations by small and medium-sized enterprises (SMEs) to global markets. We investigate the literature on eCom and reflect on our experiences working with several Finnish eCom companies and consulting firms to boost their global sales. In addition, one important goal of our study was to acquire knowledge and boost participants' learning of fast growing digital business models. Our findings show that digital disruption and digitalization in general are driving forces behind eCom growth. The study's conclusions underline the importance of targeted marketing activities, knowledge sharing, and capability building for global eCom operations. PB - Talent First Network CY - Ottawa VL - 11 UR - timreview.ca/article/1413 IS - 1 U1 - Haaga-Helia University of Applied Sciences Marko Mäki, Lic.Sc.(econ), Principal Lecturer, Haaga-Helia University of Applied Sciences, Finland Lic. Sc. (Econ) Marko Mäki is currently working as a Principal Lecturer (marketing & service development) at Haaga-Helia University of Applied Sciences, Finland. His main areas of expertise and research interests are in service concept and process development, service design and servicescape development issues in service management as well as in digital channels. Marko has been involved in E-commerce development and research projects for the last 10 years and has published several research and conference papers on this theme. U2 - Haaga-Helia University of Applied Sciences Tuija Toivola, Ph.D, R&D Manager, Haaga-Helia University of Applied Sciences, Finland Tuija Toivola Ph.D. is currently working as an R&D manager at Haaga-Helia University of Applied Sciences in Finland. Her main areas of expertise are business models, business networks, digital services, and the sharing economy. Tuija Toivola has over 15 years experience in R&D activities as a project leader and developer of new business concepts. In addition, she has worked as a business consultant and speaker at business seminars and training programs. She completed her Ph.D. in business networks and strategic partnerships at the University of Vaasa in 2005. She has a Master of Science in marketing from the Turku School of Economics. Tuija has published two books, several articles and conference papers, and also has a certificate in vocational teacher education. ER -