TY - JOUR T1 - Company Offers to Meet the Needs of Business-to-Business Customers: Customer Strategy and Orientation JF - Technology Innovation Management Review Y1 - 2020 A1 - Mikko Mäntyneva KW - B2B KW - customer orientation KW - customer strategy KW - Market offer KW - research and development KW - value proposition AB - Häme University of Applied Sciences (HAMK)
Dr. Jari Jussila holds a PhD degree in Information and Knowledge Management from Tampere University of Technology (TUT, 2015). Currently he is working as Principal Research Scientist at HAMK Smart Research Unit. His research is currently focused on knowledge management, business intelligence, social media, big social data analytics, and health informatics. 
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Häme University of Applied Sciences (HAMK)
Mr. Joni Kukkamäki is a Research Manager in the HAMK Smart Research Unit. He runs the DISP (Digital Solutions & Platforms) team whose role is to provide technology-based research & development activities for the needs of HAMK Research and also for industry. Focus areas for the team are software development, Internet of Things, game engines, and data analytics. Kukkamäki holds a Bachelor of Business Administration (IT) degree and is currently working for his M.Sc (Computer Science) at Tampere University.
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Häme University of Applied Sciences (HAMK)

Dr. Mikko Mäntyneva holds a PhD degree in Strategic Management from Tampere University of Technology (TUT, 2004). Currently he is the Principal Research Scientist at Häme University of Applied Sciences (HAMK). His research is currently focused on smart services, innovation management, knowledge management, and customer relationship management. He has authored several scientific articles as well as six books on various management topics.

Dr. Juuso Heinisuo holds a PhD degree from the Faculty of Business and Built Environment of Tampere University of Technology (TUT, 2013). Currently he is the Strategy Manager for the City of Hämeenlinna. His work is currently focused on knowledge management, ecosystems, data analytics, strategy, and urban planning. His works have been recognized in such international communities as TED. 
Acknowledgments 
The financial support from the Regional Council of Häme is gratefully acknowledged.
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City of Hämeenlinna
Dr. Juuso Heinisuo holds a PhD degree from the Faculty of Business and Built Environment of Tampere University of Technology (TUT, 2013). Currently he is the Strategy Manager for the City of Hämeenlinna. His work is currently focused on knowledge management, ecosystems, data analytics, strategy, and urban planning. His works have been recognized in such international communities as TED. 
 
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