TY - JOUR T1 - Entrepreneurship Education in India: A Critical Assessment and a Proposed Framework JF - Technology Innovation Management Review Y1 - 2014 A1 - Rituparna Basu KW - entrepreneurship KW - India KW - management education KW - marketing KW - qualitative research AB - Entrepreneurship education is considered as one of the most influential forces that determine the health of the economy. Hence, ignoring controversies on whether entrepreneurship can be taught, the majority of the top business schools in India offer entrepreneurship education with tailored elective courses to inculcate a wide range of skills encompassing a multi-disciplinary approach among mature management students. However, considering the basic synergies of core management subjects such as marketing and entrepreneurship, both of which provide an opportunity to develop unique solutions to satisfy customer needs, the study of entrepreneurial aspects as a prerequisite for management education and research seems indispensable when specifically catering to the growing entrepreneurial intent in developing economies. This approach necessitates a compulsory initiation of entrepreneurship courses early in the curricula of contemporary business schools. In this context, the present article aims to qualitatively review the current entrepreneurship education regime in India to propose an effective ecosystem for integrating and promoting entrepreneurship education as fundamental to mainstream business education in India. PB - Talent First Network CY - Ottawa VL - 4 UR - http://timreview.ca/article/817 IS - 8 U1 - International Management Institute Kolkata Rituparna Basu is Assistant Professor in Marketing, Retail, and Entrepreneurship at the International Management Institute in Kolkata, India. She earned her PhD in Management from the Indian Institute of Technology (IIT) Kharagpur. She holds a BSc in Economics from St. Xavier's College, Kolkata, and she received a gold medal for her MBA degree. Dr. Basu has over 10 years of industry-academia experience, and she has worked with some of the best-known media companies as well as a startup niche magazine in national sales and marketing profiles for around five years prior to joining IIT. ER -