TY - JOUR T1 - Beyond the Hype: A Bibliometric Analysis Deconstructing Research on Digitalization JF - Technology Innovation Management Review Y1 - 2019 A1 - Andrea Holand A1 - Silje Svadberg A1 - Karl Joachim Breunig AB - The accelerating emergent field of research addressing digitalization and related topics is complex, unstructured and hyped. Consequently, both research and practice lack a rigorous foundation of prior published research to underpin and direct future exploration into the opportunities and challenges provided by these exciting new digital technologies. This study employed a bibliometric analysis to explore extant published research within the digitalization field. We identified key articles that have enabled us to distinguish between interrelated digitalization concepts. Subsequently, we propose a taxonomy with characteristics for different levels of digitalization. The taxonomy contributes dimensions that create different commercial and organizational opportunities and challenges at various levels. The taxonomy offers a vantage point for subsequent empirical and conceptual research to extend insights on related digitalization themes, and especially those related to innovation and strategy decisions on scalability, automation, channel selection and connectivity. PB - Talent First Network CY - Ottawa VL - 9 UR - https://timreview.ca/article/1274 IS - 10 U1 -

Columbus

Andrea Holand is a business consultant at the Norway office in the IT-consulting firm Columbus. Ms. Holand graduated with a MSc in Business Administration from Oslo Business School, Oslo Metropolitan University – OsloMet in 2019. The article “Beyond the Hype: A Bibliometric Analysis Deconstructing Research on Digitalization” is based on research for her masters dissertation conducted in collaboration with the research group on Digital Innovation and Strategic Competence in Organizations (DISCO), at Oslo Metropolitan University – OsloMet. Prior to enrolling into the graduate program at Oslo Business School Ms. Holand graduated with a BA in Business Administration in 2017 from the University of South-Eastern Norway with a specialization in innovation and entrepreneurship management.

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PA Consulting

Silje Svadberg is an analyst at PA Consulting in Norway. Ms Svadberg graduated with a MSc graduate in Business Administration at Oslo Business School, Oslo Metropolitan University – OsloMet in 2019. The article “Beyond the Hype: A Bibliometric Analysis Deconstructing Research on Digitalization” is based on research for her masters dissertation conducted in collaboration with the research group on Digital Innovation and Strategic Competence in Organizations (DISCO), at Oslo Metropolitan University – OsloMet. Prior to enrolling into the graduate program at Oslo Business School Ms. Svadberg graduated with a BA in Business Administration from Oslo Business School in 2017. In her bachelor thesis, she focused on digitalization of the financial sector. Ms. Svadberg has worked as an IT consultant for a Nordic Microsoft partner, responsible for financial applications, in parallel with full time enrolment and progress in the graduate program at Oslo Business School.

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Oslo Metropolitan University

Karl Joachim Breunig is a Full Professor of Strategic Management at the Oslo Business School, Oslo Metropolitan University – OsloMet, where he is heading the research group on Digital Innovation and Strategic Competence in Organizations (DISCO), at Oslo Metropolitan University – OsloMet. He received his Ph.D. from BI Norwegian Business School, and holds a MSc from London School of Economics. Prof. Breunig’s research concentrates on the interception of strategy- and innovation theory, and involves topics such as service- and business model innovation as well as digitalization in knowledge intensive firms.

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