TY - JOUR T1 - The Design-Driven Living Lab: A New Approach to Exploring Solutions to Complex Societal Challenges JF - Technology Innovation Management Review Y1 - 2017 A1 - Rens Brankaert A1 - Elke den Ouden KW - design KW - Living lab KW - societal challenges KW - technology probe AB - In this study, we aimed to explore the potential of a design-driven living lab as an innovative approach to addressing societal challenges. This living lab incorporates design qualities such as exploration, open-ended results, and disruption. This approach was applied in three case studies within the context of dementia, each of which explored the impact of Qwiek.up – a media system that creates an ambient experience in a room through projection and sound. A cluster analysis of the results in the three case studies showed that the system has considerable potential for people with dementia, and possibly also for other groups. In addition, the design-driven approach led to new applications in care, improved functionality, and a broader design space. Our findings show that design-driven living labs can widen the scope of innovation and improve the value proposition of an innovative solution. PB - Talent First Network CY - Ottawa VL - 7 UR - http://timreview.ca/article/1049 IS - 1 U1 - Eindhoven University of Technology Rens Brankaert is an Assistant Professor working on design for “Active & Healthy Ageing” within the Business Process Design group in the Department of Industrial Design at Eindhoven University of Technology (TU/e) in the Netherlands. He received his PhD early in 2016 for work related to design for people with dementia involving the application of living labs. In this work, he aimed to build a bridge between a design-based approach and current healthcare practices. U2 - Eindhoven University of Technology Elke den Ouden is based at the Innovation, Technology and Entrepreneurship Management Group in the Department of Industrial Engineering and Innovation Sciences at Eindhoven University of Technology (TU/e) in the Netherlands. As a TU/e Fellow and Strategic Director of TU/e LightHouse, she forges links between research and industry. Her long history at Philips, including in the role of group leader, has provided her with the network and expertise needed to do perform her current role. Elke operates as the TU/e living lab expert and regularly publishes on this topic. ER -