01602nas a2200265   4500008004100000022001400041245010300055210006900158260004200227300000700269490000700276520078400283653003101067653002201098653001601120653002201136653002501158653002101183653002101204653002001225100002101245700002201266700001801288856003001306       2020                        eng d  a1927-032100aSeeking 'Strategy' in Business Intelligence Literature: Theorizing BI as part of strategy research0 aSeeking Strategy in Business Intelligence Literature Theorizing   aOttawabTalent First Networkc09/2020  a??0 v103 aThis paper connects the business intelligence (BI) literature with research in strategic management by plotting the existing research strands on BI: environmental scanning, competitive intelligence, executive information systems, and business intelligence, against the strategic dimensions of a) orientation (External vs. Internal), b) focus (Content vs. Process), and c) practice realms. The article accordingly offers a new re-conceptualization of BI as a strategic artifact across four strategic clusters: BI as a system, BI as a planned process, BI as a product, and BI as a decisional paradigm. This conceptual article contributes to the literature by integrating disparate views on BI and placing them within the content, process, and practice streams of strategy research.10aBusiness intelligence (BI)10aConceptualization10adefinition.10aliterature review10astrategy as practice10astrategy content10astrategy process10astrategy realms1 aTalaoui, Yassine1 aKohtamäki, Marko1 aRajala, Risto  utimreview.ca/article/1387