01242nas a2200433   4500008004100000022001400041245004300055210004000098260004200138300000600180490000700186653001900193653002200212653001500234653002400249653001500273653001500288653001500303653002600318653001400344653002200358653001900380653003200399653002900431653001000460653002300470653002100493653002700514653001700541653002400558653002900582653003300611653002600644653004500670653002200715100001800737700002300755856003000778       2020                        eng d  a1927-032100aEditorial: ISPIM Bangkok (August 2020)0 aEditorial ISPIM Bangkok August 2020  aOttawabTalent First Networkc08/2020  a30 v1010aBasic research10abiotech startups.10aco-working10aConceptual research10adisruption10aincubators10ainnovation10aIntegrative marketing10ainvestors10aknowledge-sharing10aOpen marketing10aorganizational capabilities10aPharmaceutical companies10aroles10aservice ecosystems10aservice entities10aservice-dominant logic10astakeholders10astrategic marketing10astrategy-innovation link10astructured literature review10atriadic relationships10aUniversity and Public research institute10avalue co-creation1 aTanev, Stoyan1 aSandstrom, Gregory  utimreview.ca/article/138001792nas a2200277   4500008004100000022001400041245006900055210006600124260004200190300001000232490000700242520099200249653001501241653001501256653001401271653002201285653002301307653002101330653002701351653001701378653002701395653002201422100002001444700002001464856003001484       2020                        eng d  a1927-032100aA Triadic Actor View of Value Co-creation in Business Incubation0 aTriadic Actor View of Value Cocreation in Business Incubation  aOttawabTalent First Networkc08/2020  a27-370 v103 aIn this paper we view an incubator as a service entity that may take different forms. We contribute to the literature by exploring the utility of the service-dominant logic (SDL) paradigm (Vargo &amp; Lusch, 2016) to better understand incubation operations. Value co-creation is a central axiom of SDL, as is engagement with a supporting service ecosystem. Whilst some studies have considered dyadic incubator-client value creation arrangements, we extend this to include interaction with other service ecosystem stakeholders that we characterise as investors. This way a triadic interaction model is presented. We consider four different cases of a service entity supporting start-up development from this actor-oriented perspective. Adopting a client company perspective, we draw a parallel between various kinds of incubation services and department stores, where clients may access what they need when they need it from a variety of offerings, and obtain the assistance they require.10aco-working10aincubators10ainvestors10aknowledge-sharing10aservice ecosystems10aservice entities10aservice-dominant logic10astakeholders10atriadic relationships.10avalue co-creation1 aBeckett, Ronald1 aDalrymple, John  utimreview.ca/article/1378