01650nas a2200229   4500008004100000022001400041245006400055210006300119260004200182300001000224490000600234520100100240653001401241653001201255653001401267653001501281653001701296653003201313100002201345700001601367856003701383       2017                        eng d  a1927-032100aNeedsfinding in Living Labs: A Structured Research Approach0 aNeedsfinding in Living Labs A Structured Research Approach  aOttawabTalent First Networkc02/2017  a42-510 v73 aLiving labs enable innovations to be facilitated and implemented quickly and efficiently. A key element of the living lab approach is the active involvement of users. In this article, we examine a structured needsfinding phase of a living lab infrastructure project within the context of bicycle commuting. Given that effectuation costs are high, it is essential for the lab to focus on tackling the right user needs. Thus, the living lab’s needsfinding phase aims to identify user needs and wants, as measured by bicycle commuting intention. We examined intention in a structured way by following the theory of planned behaviour. The results show that bicycle commuting intention can be explained by the variables of our model (R square=0.808). The specific insights arising from the needsfinding phase are an important focus for the activities and experiments in the later phases of the living lab. The generalized insights are also relevant to innovation experts outside the area of cycling.10acommuting10acycling10aintention10aLiving lab10aneedsfinding10atheory of planned behaviour1 aSavelkoul, Louise1 aPeutz, Murk  uhttp://timreview.ca/article/1057