02043nas a2200229   4500008004100000022001400041245007700055210006900132260004200201300001000243490000600253520135200259653001801611653001401629653002701643653003001670653002201700100001801722700001701740700002001757856003601777       2015                        eng d  a1927-032100aA Value Blueprint Approach to Cybersecurity in Networked Medical Devices0 aValue Blueprint Approach to Cybersecurity in Networked Medical D  aOttawabTalent First Networkc06/2015  a17-250 v53 aCybersecurity for networked medical devices has been usually “bolted on” by manufacturers at the end of the design cycle, rather than integrated as a key factor of the product development and value creation process. The recently released cybersecurity guidelines by the United States Food and Drug Administration (FDA) offer an opportunity for manufacturers to find a way of positioning cybersecurity as part of front-end design, value creation, and market differentiation. However, the technological architecture and the functionality of such devices require an ecosystem approach to the value creation process. Thus, the present article adopts an ecosystem approach to including cybersecurity as part of their value proposition. It extends the value blueprint approach suggested by Ron Adner to include an additional dimension that offers the opportunity to define: the potential locations of cybersecurity issues within the ecosystem, the specific nature of these issues, the players that should be responsible for addressing them, as well as a way to articulate the added cybersecurity value as a competitive differentiator to potential customers. The value of the additional blueprint dimension is demonstrated through a case study of a representative networked medical device – a connected insulin pump and continuous glucose monitor. 10acybersecurity10aecosystem10amarket differentiation10anetworked medical devices10avalue proposition1 aTanev, George1 aTzolov, Peyo1 aApiafi, Rollins  uhttp://timreview.ca/article/903