01511nas a2200217   4500008004100000022001400041245007100055210006700126260004200193300001000235490000600245520089400251653001801145653001501163653001501178653001401193653001101207100002001218700001901238856003601257       2015                        eng d  a1927-032100aLuxury and Creativity: Exploration, Exploitation, or Preservation?0 aLuxury and Creativity Exploration Exploitation or Preservation  aOttawabTalent First Networkc07/2015  a41-490 v53 aThis article considers the role of creativity in the production and delivery of luxury. The concept of creativity is closely aligned to the idea of luxury goods as rare and highly crafted, often unique, objects produced through artistic endeavour. Moreover, some luxuries, such as expensive cars and private jets, require leading-edge design and technologically advanced inputs. Although creativity is essential for the development of new luxury goods and services, this article highlights that some luxuries are timeless and eschew the changes associated with radical creative transformations. Following a brief discussion of the nature of luxury and creativity, a number of examples are employed to illustrate the different roles of creativity in the development and delivery of different types of luxury. The relationship between luxury and creativity is shown to be varied and complex.10acraftsmanship10acreativity10ainnovation10aknowledge10aluxury1 aRoberts, Joanne1 aArmitage, John  uhttp://timreview.ca/article/913