01896nas a2200169   4500008004100000022001400041245008500055210006900140260004200209300000900251490000600260520126700266653002501533653011201558100002001670856003601690       2014                        eng d  a1927-032100aStrengthening Innovation Capacity through Different Types of Innovation Cultures0 aStrengthening Innovation Capacity through Different Types of Inn  aOttawabTalent First Networkc12/2014  a6-160 v43 aIn times of increased market dynamics, companies must be capable of initiating and implementing innovation projects that vary greatly in type, speed, and degree of innovation. Many companies do not succeed. This article introduces Innolytics, an innovation management tool that allows companies to successfully face this challenge by analyzing their innovation culture and managing its development in the right direction. Analyzing empirical data from 200 staff members employed by German, Austrian, and Swiss companies using exploratory factor analysis, four types of innovation cultures were identified, each of which foster a different degree of organizational creativity. Proactive innovators (21%) promote organizational creativity at a high level and across all categories. Strategic innovators (26%) foster innovation by focusing on their strategy and their value system. Innovative optimizers (36%) promote more adaptive levels whereas operational innovators (16%) promote low levels of organizational creativity. Each type enables a company or a business unit to manage different degrees of innovation projects. The Innolytics tool introduced and described in this article will enable companies to better meet the challenges of rapidly changing markets.10acorporate creativity10ainnovation management; innovativeness; innovation culture; innovation capacities; organizational creativity1 aMeyer, Jens-Uwe  uhttp://timreview.ca/article/853