02169nas a2200205   4500008004100000022001400041245010800055210006900163260004200232300001000274490000600284520153800290653001801828653001701846653001601863653001501879653001301894100002001907856003601927       2014                        eng d  a1927-032100aAmbidextrous Strategies and Innovation Priorities: Adequately Priming the Pump for Continual Innovation0 aAmbidextrous Strategies and Innovation Priorities Adequately Pri  aOttawabTalent First Networkc07/2014  a44-510 v43 aThe dynamic and unpredictable nature of the market has caused many organizations within rapidly changing industries to fail. These failures are, in part, due to a lack of continual and balanced innovation that firms should aim to achieve. That is, although firms may succeed at either refining existing competencies for incremental innovations or exploring new opportunities for radical innovations, many firms have experienced great difficulty in simultaneously pursuing and realizing success in both areas. This innovation imbalance arises when firms stick to traditional strategic notions of competition in fast-moving industries; these firms have not realized that the ability to compete in current and new markets begins with the strategies and priorities that are responsible for the very nature of innovation capabilities. The purpose of this study is to offer a reconceptualization of notions related to organizational strategy that are responsible for driving innovation capabilities. Specifically, this study develops a continual innovation framework that illustrates the impact ambidextrous strategies and priorities have on the firm’s ambidextrous innovation capability. It offers a modified concept of ambidexterity (i.e., exploration, exploitation, coordination) to reconceptualize business, marketing, and information systems strategies as ambidextrous strategy constructs. The article also discusses the relationships between constructs and the implications of this reconceptualization for researchers and managers.10aambidexterity10aexploitation10aexploration10ainnovation10astrategy1 aScott, Nehemiah  uhttp://timreview.ca/article/812