01001nas a2200121   4500008004100000022001400041245004000055210004000095260004200135520064800177100001800825856003600843       2011                        eng d  a1913-610200aCompetition in the Mashup Ecosystem0 aCompetition in the Mashup Ecosystem  aOttawabTalent First Networkc02/20113 aMashups combine data from multiple sources to create innovative web applications. Data providers gain compelling advantages in offering an open application programming interface (API), but face a competitive environment where growth occurs by virtue of developers' independent choices and where competitors are also complementors.

This article explores the nature of competition within the mashup ecosystem by focusing on competitive actions taken by API providers and their link to mashup network structure. The resulting insights help entrants and incumbents refine their competitive strategies within this complex and unique environment.1 aShiga, Amanda  uhttp://timreview.ca/article/418