01693nas a2200121   4500008004100000022001400041245006500055210006500120260004200185520128700227100002101514856003601535       2010                        eng d  a1913-610200aWhy Intellectual Property Will Not Save the Canadian Economy0 aWhy Intellectual Property Will Not Save the Canadian Economy  aOttawabTalent First Networkc11/20103 aNotwithstanding public statements by many individuals, obtaining intellectual property (IP) rights is not the objective that will allow Canadian industry to thrive in the future. The objective for each company should be identifying and delivering relevant innovations that will appeal to consumers and which will also survive in the high-pressure environment of world competition. Surviving in business in the future will increasingly become more of a challenge due to the increasing competence of foreign competitors.

Establishing IP rights is a bonus that can make a few companies richer than they would otherwise have been. But most winners will succeed because of their focus on a consumer-based target objective - delivering customer-satisfying products at prices that will displace competitive alternatives - and not because of IP. Obtaining IP rights should not displace the focus from providing value to customers. To survive, that value should be sufficiently innovative so as to place companies ahead of competitors. Businesses will have to continue to innovate in order to stay ahead of competitors. If some businesses can acquire the comfort of meaningful IP protection, that will be a plus. However, a business has to have good fundamentals to survive and to thrive.1 aFrench, David, J  uhttp://timreview.ca/article/396