00940nas a2200121   4500008004100000022001400041245004300055210004200098260004200140520058300182100001700765856003600782       2010                        eng d  a1913-610200aOttercall: A Language Learning Company0 aOttercall A Language Learning Company  aOttawabTalent First Networkc09/20103 aUsing computer-assisted speech recognition to evaluate the pronunciation of a speaker, Ottercall provides its customers with feedback on how to improve their language skills. In this article, Ottercall's plan to enter a crowded competitive environment will be described. The article first describes the language-learning market and the points of difference between existing solutions. Next, it will outline the various strategies and decisions considered by Ottercall in developing its market entry strategy. Finally, the lessons learned through this process will be shared. 
 1 aMajic, Elias  uhttp://timreview.ca/article/379