02215nas a2200121   4500008004100000022001400041245006500055210006400120260004200184520181700226100001402043856003602057       2009                        eng d  a1913-610200aViable Business Models for Corporate Co-creation Communities0 aViable Business Models for Corporate Cocreation Communities  aOttawabTalent First Networkc11/20093 aThe participation of people in online communities is rapidly increasing and the shared data, information and knowledge in these communities is becoming greater and more diverse. The social community Facebook.com has over 300 million active members and over 40 billion photos uploaded to the site each month. Wikipedia.org has more than 75,000 active contributors, who are working on 10 million articles in more than 260 languages.

The opportunities of these large sources of information gathered in communities are being discovered by companies. Harley Davidson has established a large community where motorbikes and accessories are presented and discussed by members. Moreover, members interact about user- and maintenance tips. Participation in this community has been found to increase the commitment and affection for the Harley Davidson brand. The toy manufacturer LEGO has over 2.5 million participants in their community, 40% are adults, and 3,000 new designs are uploaded to this community weekly. The best designs are produced and sold in stores.

The use of co-creation communities seems promising. However, the main business model elements that strengthen successful co-creation communities have not been defined yet. The elements of these communities that create value, that require resources, and that incur costs have not been explored in detail. The objective of this article is to provide insights into three main business model elements of co-creation communities: the value proposition, the value network, and the revenue model. These elements will be specified for distinctive new product development phases. The insights are obtained from our in-depth study of seven co-creation communities. We will conclude with some recommendations for creating successful co-creation communities. 
 1 aKamp, Kim  uhttp://timreview.ca/article/300