01917nas a2200229   4500008004100000022001400041245010100055210006900156260004200225300001000267490000700277520120500284653001601489653002601505653001501531653002201546653003201568100001901600700001801619700002001637856003001657       2020                        eng d  a1927-032100aWhat Makes Value Propositions Distinct and Valuable to New Companies Committed to Scale Rapidly?0 aWhat Makes Value Propositions Distinct and Valuable to New Compa  aOttawabTalent First Networkc06/2020  a14-270 v103 aOne of the most valuable resources a company owns is the "portfolio of value propositions" to its diverse external stakeholders, such as customers, investors, and resource owners. In this article, we fill a gap in the value proposition literature by identifying features that make the value propositions of new companies different from other resources, along with factors that make them valuable. A value proposition is conceived as being what enables and improves business transactions between a new company and external stakeholders. We reason that two features in particular make value propositions of new companies distinct: (1) business transactions between a new company and one or more external stakeholders, and (2) investments to create and improve a new company's value propositions that enable business transactions. We provide a definition of "value proposition" and postulate that a value proposition will benefit a new company when it: (1) strengthens the new company's capabilities to scale; (2) increases demand for the new company's products and services; and (3) increases the number, diversity, and rapidity of external investments in the new company's value proposition portfolio.10anew company10ascaling company value10ascaling-up10avalue proposition10avalue proposition alignment1 aBailetti, Tony1 aTanev, Stoyan1 aKeen, Christian  utimreview.ca/article/1365