@article {1183,
	title = {Does Entrepreneurial Marketing Underrate Competition?},
	journal = {Technology Innovation Management Review},
	volume = {8},
	year = {2018},
	month = {09/2018},
	pages = {16-27},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {This study aims to investigate the relationship between marketing needs and actions in entrepreneurial marketing. So doing, it explores how the entrepreneur{\textquoteright}s interpretation of the needs that arise from the changes and opportunities in the business environment affects their actions in entrepreneurial marketing. We establish and test a set of hypotheses over a sample of 3,097 entrepreneur-led small firms from Finland. The results show that entrepreneurial perception of environmental pressure in terms of partners, customers, and competitors is linked to the marketing practices of small firms in terms of developing business relations, publicity, and offerings. That is, actions in entrepreneurial marketing depend on the entrepreneur{\textquoteright}s ability to interpret needs based on the signals in the business environment. However, the study confirms that entrepreneurs pay less attention to competition, which affects their marketing actions, and it suggests that both research and practice of entrepreneurial marketing should pay more regard to competition.},
	keywords = {competition, entrepreneurial, environment, marketing, orientation},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1183},
	url = {https://timreview.ca/article/1183},
	author = {Mika Westerlund and Seppo Leminen}
}
@article {800,
	title = {Mobile Convergence and Entrepreneurial Opportunities for Innovative Products and Services},
	journal = {Technology Innovation Management Review},
	volume = {4},
	year = {2014},
	month = {06/2014},
	pages = {14-21},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {Our research on 2012 and 2013 Canadian wireless service pricing indicates that data was underpriced relative to traditional voice and text messaging services. Such a situation, while potentially disadvantaging consumers of traditional mobile services, created a market that favoured competitors pursuing innovative uses of mobile data. Although more competitive pressures in the telecommunications market would provide broader benefits to Canadian consumers and facilitate greater innovation in related services, a favorable pricing differential vis-{\`a}-vis data transmission provides useful incentives. Even with recent changes to the pricing of mobile services in Canada, we should expect continued development of services that substitute data for voice and text messaging, particularly for international communications, as well as more innovative uses of mobile data.},
	keywords = {Canada, competition, entrepreneurship, innovation, mobile convergence, mobile services, wireless pricing},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/800},
	url = {http://timreview.ca/article/800},
	author = {Jeff Moretz and Chirag Surti}
}
@article {686,
	title = {TIM Lecture Series {\textendash} Enhancing Competitive Position Through Innovation Beyond R\&D},
	journal = {Technology Innovation Management Review},
	volume = {3},
	year = {2013},
	month = {05/2013},
	pages = {34-38},
	publisher = {Talent First Network},
	address = {Ottawa},
	keywords = {Canada, commercialization, competition, culture, entrepreneurship, globalization, innovation, managing innovation, metrics},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/686},
	url = {http://timreview.ca/article/686},
	author = {Sorin Cohn}
}
