@article {1342,
	title = {Editorial: Digitalization and Internationalization (April 2020)},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {04/2020},
	pages = {3-4},
	publisher = {Talent First Network},
	chapter = {3},
	address = {Ottawa},
	keywords = {business network hubs, businessmodel, coaching, digital entrepreneurship, digitalization, digitalmarketing, entrepreneurial orientation, export practices, facilitators, impacts, international entrepreneurship, internationalization, liability of foreignness, MSMEs, network view, scaling, SME internationalization, SMEs, support institutions, training},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1342},
	url = {timreview.ca/article/1342},
	author = {Christophe Schmitt and Rico Baldegger}
}
@article {1347,
	title = {How Institutions Promote Digital Marketing in Small and Medium International Companies: a Comparison Between Costa Rica and France},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {04/2020},
	pages = {58-71},
	publisher = {Talent First Network},
	chapter = {58},
	address = {Ottawa},
	abstract = {The objective of this paper is to analyze institutional promotions to small and medium international enterprises on the subject of digital marketing. The authors conduct qualitative research with a descriptive scope, including 12 institutions in Costa Rica and France. The study is dedicated to working with SMEs involved in an internationalization process and offering them some type of training. for the collection of information, an in-depth interview with each participant was applied. It concludes that SMEs promote digital marketing through institutions, and that the way in which they carry it out varies between the two countries, Costa Rica being a more general and structured service, and France a more customized one.},
	keywords = {coaching, digital marketing, internationalization, SMEs, support institutions, training},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1347},
	url = {timreview.ca/article/1347},
	author = {Karen V. H. Carpio and Susan Arce and Manon Enjolras and Mauricio Camargo}
}
