@article {1339,
	title = {Company Offers to Meet the Needs of Business-to-Business Customers: Customer Strategy and Orientation},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {03/2020},
	pages = {79-87},
	publisher = {Talent First Network},
	chapter = {79},
	address = {Ottawa},
	abstract = {<Companies develop and refine their market offer by creating new products for current and potential customers. Customer-focused research and development (R\&D) is expected to shorten the time to market, improve cash flow, and reduce risks. It considers both customer strategy as well as customer orientation. In practice, this means that customer strategy directs current and potential customers to a company{\textquoteright}s offering, while customer orientation allocates R\&D activities to meet customers{\textquoteright} needs. This paper contributes to customer-driven R\&D research by investigating whether a company{\textquoteright}s offer meets customer needs that can be supported by customer strategy and orientation. Specific focus is given to companies operating in business-to-business (B2B) markets. The paper is based on an analysis of quantitative survey data from 292 respondents representing key account management and sales management professionals in Finnish firms across several industries. The findings indicate that offer meeting customers{\textquoteright} needs are supported by customer strategy and orientation. The paper provides guidelines on how companies can align their research and development activities to address both existing customers as well as current and potential needs and requirements.},
	keywords = {B2B, customer orientation, customer strategy, Market offer, research and development, value proposition},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1339},
	url = {timreview.ca/article/1339},
	author = {Mikko M{\"a}ntyneva}
}
@article {1396,
	title = {Editorial: Insights (October 2020)},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {10/2020},
	pages = {3-3},
	publisher = {Talent First Network},
	chapter = {3},
	address = {Ottawa},
	keywords = {Advanced Analytics, AI maturity. Data science, AI value chain, AI-driven platform innovation, Artificial Intelligence (AI), big data, business decision-making, business model components, business models, content analysis, data-dominant logic, dominant logic, empirical study, enterprise platform, industries, online communication, online data collection, organizational and managerial requirements, principal component analysis, R\&D, research and development, secondary data. Sustainability, SMEs. Disruptive innovation, sustainable innovation},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1396},
	url = {timreview.ca/article/1396},
	author = {Gregory Sandstrom}
}
@article {1395,
	title = {Sustainability-related Communication Patterns on the Websites of European Top R\&D Spenders},
	journal = {Technology Innovation Management Review},
	volume = {10},
	year = {2020},
	month = {10/2020},
	pages = {43-54},
	publisher = {Talent First Network},
	chapter = {43},
	address = {Ottawa},
	abstract = {Many firms struggle to incorporate "sustainability" into their operations in a way that can capture economic value and deliver social and environmental benefits. This article aims to answer two questions in this regard: (i) How do companies articulate the sustainability aspects of their businesses online, and (ii) In what ways does the degree of articulation of specific sustainability aspects relate to company performance metrics, such as sales and R\&D expenditure. The research method measures the occurrences of a set of sustainability-related keywords on the websites of a sample of 387 firms that were ranked as top R\&D spenders in Europe for 2013. We processed the keyword occurrences in a simplified version of latent semantic analysis based on the application of principal component analysis to identify the specific combinations of words used by companies to communicate sustainability issues on their websites. The results show that "sustainable innovation" and "sustainable operations" based on partnerships and cooperation represent a dominant part of companies{\textquoteright} online communication strategies. One of the findings suggests a strong relationship between the communication of sustainable innovation aspects and sales, which offers a promising message to companies looking for evidence about the potential impact of their commitment to sustainable operations and innovation.},
	keywords = {business decision-making, online communication, online data collection, principal component analysis, R\&D, research and development, sustainability, sustainable innovation},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1395},
	url = {timreview.ca/article/1395},
	author = {Giacomo Liotta and Stoyan Tanev and Andrea Gorra and Alicja Izabela Pospieszala}
}
@article {1062,
	title = {A Managerial Decision Tool for R\&D Outsourcing and Partner Selection in High-Technology Industries},
	journal = {Technology Innovation Management Review},
	volume = {7},
	year = {2017},
	month = {03/2017},
	pages = {25-32},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {Deciding which tasks and projects are best performed in-house and which should be outsourced to external suppliers are, alongside the supplier selection process, among the key challenges for R\&D managers operating in high-technology firms. This study presents a decision tool for evaluating whether to pursue R\&D tasks in-house or to outsource them. The tool also helps R\&D managers to evaluate which of the supplier candidates would be best suited to undertake the task to be outsourced. The tool is based on four views of evaluation that have both managerial and theoretical roots: identity, dependence, efficiency, and competence. The tool has been developed in a qualitative multiple case study based on R\&D supplier relationships and has been empirically tested in an R\&D organization.},
	keywords = {decision tool, outsourcing, partner selection, research and development, supplier involvement},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1062},
	url = {http://timreview.ca/article/1062},
	author = {Iivari Kunttu}
}
