@article {763,
	title = {Generative Innovation Practices, Customer Creativity, and the Adoption of New Technology Products},
	journal = {Technology Innovation Management Review},
	volume = {4},
	year = {2014},
	month = {02/2014},
	pages = {5-10},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {We offer a critical reflection on one of the key reasons for the startlingly low success rate of innovation initiatives worldwide {\textendash} the fact that the interactive environment surrounding the customer is a critical part of the adoption process; it can and should be designed in a way that enables customer creativity, and thus adoption. In this article, we embrace a definition of innovation as {\textquotedblleft}the adoption of a new practice by a community{\textquotedblright} where the innovator is the one who does not only sense and move into new opportunities but also mobilizes all the necessary resources needed by customers to adopt a new practice. The emphasis on adoption merges together innovation and entrepreneurship by shifting the focus from the inventor and the designer, through the entrepreneur, to the ultimate recipient of the innovative outcomes. Looking at customers as co-creators is critically important for technological product adoption; missing the chance to enable their creativity is equivalent to missing the opportunity of seeing them for who they really are. The result is a distorted vision that is ultimately rooted in the misconception of the dynamics of customer value. We particularly emphasize two points: i) the increasing degree of complexity of everyday technological products requires a higher degree of creativity by customers to adopt; and ii) customer creativity is not only a function of user-technology interaction, it is a function of the various actors in the interactive environment surrounding the customer such as other customers, other technologies, local distributors, customer/technical support providers, and competitors. },
	keywords = {co-creation, customer creativity, customer value, entrepreneurship, innovation, technology adoption},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/763},
	url = {http://timreview.ca/article/763},
	author = {Stoyan Tanev and Marianne Harbo Frederiksen}
}
@article {532,
	title = {Global from the Start: The Characteristics of Born-Global Firms in the Technology Sector},
	journal = {Technology Innovation Management Review},
	volume = {2},
	year = {2012},
	month = {03/2012},
	pages = {5-8},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {This article provides insights from recent research on firms that are "born global". A born-global firm is a venture launched to exploit a global niche from the first day of its operations. The insights in this article are relevant to technology entrepreneurs and top management teams of new technology firms. After discussing various definitions for the term "born global" and identifying the main characteristics of born-global firms, this article lists a few salient characteristics of firms that are born global in the technology sector. The article concludes by identifying opportunities for future research.},
	keywords = {born global, international business, technology entrepreneurship},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/532},
	url = {http://timreview.ca/article/532},
	author = {Stoyan Tanev}
}
