@article {1009, title = {Co-Creating User Stories: A Tool for Making Sense of Business Opportunities}, journal = {Technology Innovation Management Review}, volume = {6}, year = {2016}, month = {08/2016}, pages = {33-39}, publisher = {Talent First Network}, address = {Ottawa}, abstract = {This article discusses co-creation as a means of sensemaking among business-to-business actors, and presents a case study from the information and communications sector, in which the aim is to understand current and future media consumption and behaviour. We propose to expand the notion of co-creation in such a way that it also recognizes interaction and sensemaking between different stakeholders within an industry or sector, compared to the current view, in which the focus is on the consumers{\textquoteright} role in co-creation activities. Stakeholder co-creation entails jointly creating meaning of a chosen complex phenomenon by using practical tools, such as narratives in the form of user stories. Sensemaking is a narrative process and can thus be used in combination with practical facilitation tools in order to co-create user stories or other stories, and in other contexts.}, keywords = {business-to-business, co-creation, sensemaking, user stories}, issn = {1927-0321}, doi = {http://doi.org/10.22215/timreview/1009}, url = {http://timreview.ca/article/1009}, author = {Anna-Greta Nystr{\"o}m and Miia Mustonen and Seppo Yrj{\"o}l{\"a}} }