@article {379,
	title = {Ottercall: A Language Learning Company},
	journal = {Open Source Business Resource},
	year = {2010},
	month = {09/2010},
	publisher = {Talent First Network},
	type = {Articles},
	address = {Ottawa},
	abstract = {Using computer-assisted speech recognition to evaluate the pronunciation of a speaker, Ottercall provides its customers with feedback on how to improve their language skills. In this article, Ottercall{\textquoteright}s plan to enter a crowded competitive environment will be described. The article first describes the language-learning market and the points of difference between existing solutions. Next, it will outline the various strategies and decisions considered by Ottercall in developing its market entry strategy. Finally, the lessons learned through this process will be shared. 
 },
	issn = {1913-6102},
	url = {http://timreview.ca/article/379},
	author = {Elias Majic}
}
