@article {308,
	title = {Value Co-creation: Lessons from Lead to Win Ecosystem},
	journal = {Open Source Business Resource},
	year = {2009},
	month = {12/2009},
	publisher = {Talent First Network},
	type = {Articles},
	address = {Ottawa},
	abstract = {While the concepts of value co-creation and business ecosystems have become dominant, there is lack of conceptual clarity as to the role of co-creation in a business ecosystem. The objective of this article is to provide concrete examples of co-creation in vendor neutral ecosystems using lessons learned from operating the Lead to Win ecosystem. In a vendor neutral ecosystem, no vendor dominates and membership is open to all individuals and organizations that meet specific criteria.

The article is organized into three sections. The first section provides a short description of the Lead to Win ecosystem. The second section uses concrete examples to illustrate the lessons learned about co-creation in vendor neutral ecosystems. The third section describes key takeaways based on our five months experience operating the keystone of the Lead to Win ecosystem.},
	issn = {1913-6102},
	url = {http://timreview.ca/article/308},
	author = {Tony Bailetti and David Hudson}
}
