@article {306,
	title = {Editorial: Value Co-Creation (December 2009)},
	journal = {Open Source Business Resource},
	year = {2009},
	month = {12/2009},
	publisher = {Talent First Network},
	type = {Editorial},
	address = {Ottawa},
	abstract = {The December issue of the  OSBR continues our discussion on the topic of value co-creation. According to Prahalad and Krishnan, most of the succesful companies in 2015 will be using value co-creation practices and companies that do not make the efforts to adopt such practices will soon lack a serious competitive advantage. Business models based on value co-creation are not simply adopting a new possible way of doing business. Value co-creation business models follow the way society goes and missing this tendency might be critical for businesses. The key danger is to try seeing value co-creation within the context of our old thinking. This is an easy human mistake that could lead to the wrong questions to answer. In exploring value co-creation, we have not discussed all the possible answers, but have set a stage for finding the right questions.
},
	issn = {1913-6102},
	url = {http://timreview.ca/article/306},
	author = {Dru Lavigne and Stoyan Tanev}
}
