@article {1161,
	title = {In Competition with Oneself: A Qualitative Inquiry into Amazon{\textquoteright}s Entrepreneurial Culture},
	journal = {Technology Innovation Management Review},
	volume = {8},
	year = {2018},
	month = {06/2018},
	pages = {5-14},
	publisher = {Talent First Network},
	address = {Ottawa},
	abstract = {Utilizing a historiographic approach based on Amazon{\textquoteright}s Letters to Shareholders (LTS) over a twenty-year timeframe (1997{\textendash}2016), this article identifies the discerning features of the company{\textquoteright}s entrepreneurial culture that enabled it to become one of today{\textquoteright}s most innovative organizations. A content analysis of the LTS while coding for underlying theoretical themes reveals Amazon{\textquoteright}s entrepreneurial culture has been increasingly celebrating a spirit of {\textquotedblleft}Self-Competition{\textquotedblright}, and by embracing ideas such as {\textquotedblleft}Day 1 Mentality{\textquotedblright}, {\textquotedblleft}Customer Centricity{\textquotedblright}, and {\textquotedblleft}Human Capital Focus{\textquotedblright}. The study findings have useful insights for entrepreneurs, founding teams, and corporate managers engaged in developing an entrepreneurial culture within their own organizations.},
	keywords = {corporate entrepreneurship, entrepreneurial culture, entrepreneurial orientation, innovation, qualitative methods},
	issn = {1927-0321},
	doi = {http://doi.org/10.22215/timreview/1161},
	url = {http://timreview.ca/article/1161},
	author = {Dev K. Dutta}
}
