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Jyrki Suomala
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Journal Article
Suomala, J.
,
Palokangas, L.
,
Leminen, S.
,
Westerlund, M.
,
Heinonen, J.
, &
Numminen, J.
2012.
Neuromarketing: Understanding Customers' Subconscious Responses to Marketing
.
Technology Innovation Management Review
, 2(12): 12-21. http://doi.org/10.22215/timreview/634
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